World Defence Show appoints North America sales director

Schlam will support the launch of World Defence Show and build the foundation for a world-class event – the newest and first fully integrated entrant to the global defence show circuit.

Schlam said, “For years, customers have asked me about events in Saudi Arabia and I am honoured to be working on World Defence Show as it becomes a key element for industry to drive defence innovation, while building relationships with local and global contacts. Through KSA’s Vision 2030, there is a huge opportunity to develop partnerships, joint ventures and of course local manufacturing which will provide for long-term ROI.”