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Wego partners with ‘Visit Maldives’ to promote tourism recovery

Posted 29 March 2021 · Add Comment

Wego, an online travel marketplace in the Middle East and North Africa (MENA), entered partnership with ‘Visit Maldives’ to drive more Middle East travel to the Maldives.

 

After temporarily closing the borders to curb the spread of COVID-19, Maldives reopened borders for all international travellers on 15th July 2020. Tourists are not required to quarantine upon arrival; however, they need to submit an online health declaration form within 24 hours prior to departure and are requested to provide a negative COVID-19 PCR test result conducted within 96 hours prior to departure.

 

During the month of February, the ministry of tourism in Maldives observed record-breaking numbers with 96,881 Arrivals which shows that the country is on the way for tourism recovery.

 

The country has been handling the outbreak very well and received the “Safe Travels Stamp” by the World Travel and Tourism Council (WTTC), in recognition of its efforts to implement enhanced health and safety measures. It also commenced the vaccination drive across the country on 1st February.

 

This partnership will focus on promoting the Maldives as one of the most preferred destination within the market through content led campaigns across the digital and social media platforms as well as virtual activities that are in the pipeline, aiming to maintain the destination presence.

 

Thoyyib Mohamed, managing director, Visit Maldives, said: “With the Middle Eastern market showing great promise and arrival numbers post the lock-down period, launching a joint marketing campaign with Wego – one of the most prominent & well-known establishments within the region – is sure to generate conversion numbers that can show an even stronger shift from the GCC region towards our island-nation. This campaign would also ensure that the Maldives is promoted not just as a romantic destination, but a holiday getaway for families & single travellers as well. We are definitely delighted to commence this collaboration and hope that our efforts in marketing Maldives will be successful.”

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