Subscribe Free
in Technology

SITA report shows tech-savvy travellers demand more automated, seamless journeys

Posted 5 September 2019 · Add Comment

Airport and airline IT executives believe that the growing number of tech-savvy travellers will have the biggest impact on their digital plans over the next six years to 2025. This is revealed in a new report published today by SITA, the leading IT provider to the air transport industry.

 

The report, 2025: Air Travel for a Digital Age, shows that by 2025, 68% of all passengers will be digital travelers and will expect to manage their travel in much the same way they do every other aspect of their daily lives – using their mobile phones.

This demographic shift has created digital travellers who are demanding more automation and hands-on control over each step of their journey. In particular, they expect to use their mobile phone to access services ranging from baggage location notifications, to boarding and payments. They also expect their trip to be delivered as a single, unified experience across airports, airlines, border control and other modes of transport – from the moment they leave home to when they arrive at their destination.

Barbara Dalibard, SITA CEO, said: "This demographic shift brings with it the expectation to use technology everywhere – including during travel. This will have a profound impact on how passengers interact with airports and airlines by 2025. In fact, 83% of airport and airline IT leaders surveyed by SITA believe that this demographic shift will be the most important influence on their passenger solutions strategy by 2025.”

Dalibard maintains that this shift requires more efficient operations and collaboration between airlines, airports and other stakeholders responsible for delivering that experience. Baggage is a prime example. For a single journey, a bag can change hands a dozen times between the airline, airport, the ground handler and customs agencies. If the right data is not shared between the entities, it is difficult to keep track of that bag or to provide the information the passenger seeks on the whereabouts of their bag.

“Without this collaboration, we will not be able to deliver the journey digital travelers want.”

Biometric technology is one of the key enablers to delivering more automation as well as smoothly linking each step in the journey. This technology is already being used at airports for border control and boarding aircraft and that is set to grow significantly, both in terms of geographic spread and functionality. According to SITA’s research, over half of the industry’s IT leaders believe biometric travel tokens will be the key driver for the future passenger experience.

To date, the focus has largely been on using biometric identity across a single journey or airport but more and more the industry is shifting its focus to providing a persistent digital identity that can be used across multiple journeys.

Dalibard said: “To truly benefit from biometric technology, we as an industry need to work together to develop and agree a digital identity that not only provides passengers control over their identity but is accepted in any airport and across borders, much like passports are today. This cannot be done in isolation and requires a high degree of collaboration to make it a reality.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Industry leaders to address recovery of aviation at Global Aerospace Summit

The Global Aerospace Summit 2020 commences this week in a virtual format on 28 and 29 September, where industry leaders from across the globe will convene online to address the aviation, aerospace, space and defence sectors biggest

EgyptAir resumes more flight destinations

EgyptAir will resume services from Cairo to Muscat, Amman, Kigali, Johannesburg, and Entebbe.

Qatar Airways offers 100 days of free high-speed broadband connectivity

Qatar Airways is now offering 100 days of free on-board Super Wi-Fi connectivity to all passengers, in celebration of the airline equipping more than 100 of its state-of-the-art aircraft with high-speed broadband.

Emirates continues Beirut relief efforts

More than a month after the Beirut blasts left behind devastated communities, Emirates continues offer its support recovery efforts on the ground and help those affected rebuild their lives.

Bell presents Turkish National Police with award

Bell Textron has announced the Turkish National Police were presented an award for “Outstanding Operational Readiness.” The force operates 14 Bell 429s for its safety and security missions. The fleet’s operational readiness is above

IATA and UNOCT sign MoU for countering terrorist travel programme

The International Air Transport Association (IATA) and The United Nations Office of Counter-Terrorism (UNOCT) have signed MoU to strengthen cooperation with the United Nations Countering Terrorist Travel Programme (CT Travel

AMAC Aerospace SK
See us at
World Defence Show 2022Aviation MENA 2021MEBAA Show 2021 BTGlobal Aerospace Summit 2020Manama Air Power Symposium 2020Saudi International Airshow 2021