Subscribe Free
in Technology

SaudiGulf Airlines launches new mobile app powered by CellPoint Mobile

Posted 18 July 2018 · Add Comment

CellPoint Mobile has partnered with SaudiGulf Airlines to develop and launch the airline’s first mobile app to support booking. As part of the launch, CellPoint Mobile enables payments through SADAD, the national electronic payment method used in the Saudi Arabia.

As a boutique airline focusing on enhancing the travel experience throughout the entire travel journey, SaudiGulf Airlines wanted to offer its passengers a secure, feature-rich app that would make travel easier and add value to their experience with the airline. And with 53% of all air travel bookings in Saudi Arabia made on a mobile device, compared to 22% globally, the regional carrier also needed to expand its mobile booking capabilities. 

“We chose CellPoint Mobile because of the company’s long track record of designing and implementing mobile booking and payment solutions specifically for airlines,” said Karim Makhlouf, CCO of SaudiGulf Airlines. “We knew they would deliver a native booking app that would expand our revenue opportunities in the direct channel, communicate our unique brand essence, and ultimately give our passengers the seamless booking and payment experience they demand.” 

The SaudiGulf app is powered by Voyage, CellPoint Mobile’s mobile-first booking engine.  The app – which provides search and book capabilities, seat selection, and integrated payment options, as well as the flexibility to add new features as they are developed – enables SaudiGulf to open up additional streams of revenue and selling opportunities in the mobile channel, helping the airline to grow in the dynamic Middle Eastern aviation market.  The app is built for the Android and iOS native platforms, which represent 99.6% of all new smartphones globally, and allows travelers to easily book flights using convenient payment methods such as Visa, Mastercard, and SADAD.  

CellPoint Mobile’s Voyage booking engine, a key component of any airline’s digital strategy, provides a user-friendly, fully integrated booking experience within an airline’s branded mobile app.  The intuitive mobile user interface smoothly guides users through the booking and payment processes, and the app is easily integrated with the airline’s PSS systems and ancillary service providers.  

“We have been working with SaudiGulf since the airline launched service to develop an app that would reflect its unique brand while meeting the mobile expectations of travelers,” said Noel Connolly, SVP, Head of Global Sales, Airline and Hospitality CellPoint Mobile. “Not only are we providing SaudiGulf with its first mobile booking engine, we’re enabling the airline to scale up and add new capabilities and alternative payment methods (APMs) as it grows domestically, regionally and internationally.”

SaudiGulf Airlines will be working with CellPoint Mobile to enhance the app over time with additional features such as ancillary purchasing of food and beverage and inflight connectivity. Other features that build affinity with SaudiGulf’s boutique brand include a compass that directs the traveler to the nearest prayer room, the ability to book a chauffeur for airport pickup or drop-off, and integration with the SaudiGulf Club frequent flyer programme.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Emirates anticipates peak arrivals period in upcoming weeks

Travel is expected to reach an all-time high in the upcoming weeks for Emirates, as the airline expects yet another busy period with travellers flocking into Dubai after the summer holidays and Eid breaks.

Ground handling industry failing to take the right action to solve talent and profit challenges

Recent research by RTITB Airside has found that airlines, airports and ground handlers are failing to take the right action when it comes to solving profitability and talent recruitment and retention challenges.

Etihad Airways most punctual Middle Eastern carrier in the first seven months of 2019

Etihad Airways was the most punctual Middle Eastern carrier in the first seven months of 2019.

MEBAA Show Morocco gearing up for September event

Business aviation exhibitors across the world are keen to take advantage of the region’s opportunities by promoting their products and services at the MEBAA Show Morocco, taking place 25-26 September at Marrakech Menara Airport.

DXB welcomes 41.3 million passengers in the first half of 2019

Dubai International (DXB) welcomed 41.3 million passengers in the first half of 2019, maintaining its position as the world’s largest international airport by traffic volume.

Pakistan and India Independence Days celebrated at Abu Dhabi International Airport

Visitors to Abu Dhabi International Airport (AUH) from Pakistan and India were greeted by the green, white and saffron colours of their national flags, and steaming cups of Karak chai, to commemorate the Independence days of the two

MEBCONSK1607240919
See us at
DIAC19_BT264161119MEBAAMORBT2006260919Dubai AS BT2006211119BIDEC BT0108301019AVAFA20BT2607050320MEBCONBT1607240919