Subscribe Free
in Flight Services & Support

Saudia launch collector-edition amenity kits

Posted 17 June 2019 · Add Comment

Saudi Arabian Airlines (Saudi) has launched a set of collector-edition amenity kits under the brand ‘Fly Through Our Heritage’.

 

The new comfort kits provide a mosaic of colours and images which represent the features and cultural elements from five regions of Saudi Arabia: Southern region (Al-Qatt Al-Asiri Decorative Art), Eastern region (Al-Ahsa Pattern Decorative Art), Western region (Hejazi Rushan Distinctive Wooden Windows), Central region (Najdi Doors Unique Pattern and Decorative Art on Doors), Northern region (Sadou Fabric Craft).

The new kits will be shared with guests flying on designated as well as long-haul routes, on flights with more than seven hours of flying time.

A collaboration with the Saudi Commission for Tourism and Heritage (SCTH), the kits have a strategic aim to showcase the various distinct colours and patterns to each region in Saudi Arabia.

The two year partnership allowed for content collaboration, but also set the course for building a framework in creating kits in an eco-friendly manner, using recyclable materials in the content and packaging.

Included in the kits are: an eye cover, socks, ear plug, tooth brush and toothpaste, external collector bag, and an introduction leaflet with a brief on the architecture and heritage represented on each bag.

Other Stories
Advertisement
Latest News

Combi unlocks Texel's loads of potential...

As lead operator of the new Boeing 737-700 FlexCombi freighter conversion, Bahrain-based Texel Air is looking towards more distant horizons, as Alan Dron reports.

TAV Technologies receives IDC award for passenger flow management solution

The Passenger Flow Management Platform developed by Turkey’s TAV Technologies received the highest accolade in the category of customer experience during the CIO Summit, organised by International Data Corporation (IDC) Turkey.

Qatar Airways opens new state-of-the-art engine facility

Qatar Airways has opened a new state-of-the-art Engine Facility as part of the vision to streamline the cost of its Technical Maintenance operations by more than $2.2m per year.

UK Qatari combined Hawk and Typhoon flight training

The UK and Qatar have been working together with combined delivery of Hawk and Typhoon flight training activity in support of the two countries close defence ties.

Middle Eastern airlines saw demand fall 83.1% in February

The International Air Transport Association (IATA) announced that passenger traffic fell in February 2021, both compared to pre-COVID levels (February 2019) and compared to the immediate month prior (January 2021).

Emirates announces latest policy updates

Emirates has announced the latest updates to its booking policies.

EDGE SK2601300621
See us at
World Defence Show 2022Aviation Africa 2021 BTNNDAS21_BTAviation MENA 2021