Subscribe Free
in Technology

Royal Jordanian and Tanasuk partner to enhance performance of rj.com

Posted 12 March 2018 · Add Comment

The recent partnership between Royal Jordanian and Tanasuk Technologies is based on producing performance-based enhancement on RJ’s site.

Tanasuk is the first Sitecore Partner in the region specialising in digital transformation and tech execution strategy.

Phase 1, which lasted for 10 weeks, saw a complete migration from Royal Jordanian’s previous content management system to the new and improved Sitecore Experience Platform.  This exceptionally sophisticated platform makes it possible for RJ to satisfy its customers with many flexible online touch-points. Additionally, it integrates extremely well with RJ’s marketing and digital tools, enabling customers to access a much faster and more advanced website.

So far, the Tanasuk team migrated over 200 pages across 6 different languages on RJ’s website.

The next phase will consist of a complete data migration process, whereby all of RJ’s historical data from various sources and platforms will be consolidated and migrated using different Sitecore omnichannel experiences. 

RJ President/CEO Stefan Pichler said: “We are glad to work with Tanasuk Technologies which provides us with this highly customizable platform that helps RJ achieve its short- and long-term future plans to adopt a dynamic Content Management System, while integrating powerful tools, being in sync with IATA’s standards and systems.”

He added: “This cooperation will ultimately lead to bringing in a new experience for our guests who are accessing our online channels.”

Heath Arensen, Tanasuk’s Founder, said: “RJ has demonstrated their strong vision in leveraging technology to drive customer engagement. As the first Jordanian entity to implement Sitecore, RJ is leading the way in digital transformation.”

He added: “Working closely with the RJ team just confirmed to us how committed they are to their customers—being one of them myself! We’re honored to support them on their journey towards a comprehensive and integrated omnichannel digital strategy that truly positions RJ as one of the most forward-thinking companies in the region.” 

* required field

Post a comment

Other Stories
Latest News

Emirates introduces A380 on Riyadh route

Emirates is introducing the first scheduled Airbus A380 service to Riyadh, effective 21 April 2019. Riyadh will be the 51st destination to join the Emirates A380 network.

Rolls-Royce Tay 611-8 engine achieves 10 million flying hours

The Rolls-Royce Tay 611-8 engine, which entered service in 1987, recently reached 10 million flying hours in nearly five million flights.

Airbus will participate at Turkey’s IDEF 2019

Airbus will attend Turkey’s IDEF 2019, 14th International Defence Industry Fair, held in Istanbul from April 30 to May 3.

Export Bahrain partners with Gulf Air Cargo to offer special discounts on cargo exports

Export Bahrain has signed an exclusive partnership with Gulf Air’s Falcon Cargo to provide SMEs in the Kingdom of Bahrain, exporting their goods to the tune of 100 kilograms or above, with special discount of up to 40% on their cargo

Could Al Ain be the UAE’s sleeping superstar?

Al Ain International Airport is poised for growth – cargo is already expanding and the search is on for more passenger traffic, as Alan Dron discovered.

EgyptAir takes delivery of second B787-9 Dreamliner

EgyptAir’s second B787-9 Dreamliner has arrived today at Cairo International Airport. The aircraft is slated to operate flights from Cairo to Frankfurt by April 22nd.

Connect MEIA SK1402010519
See us at
ACCA19_BT2141218280219Connect MEIA BT1402010519