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Royal Commission for AlUla and Saudia seal partnership

Posted 28 January 2021 · Add Comment

The Royal Commission for AlUla (RCU) and Saudia have signed MoU which includes joint marketing and promotional activity.


The MOU was officiated by Melanie De Souza, executive director destination marketing, RCU and Hazim Sonbol, VP sales, Saudia.


The partnership activity commenced on January 26th, 2021 and coincides with AlUla’s first-ever destination brand campaign,


Saudia is the only air carrier providing scheduled services to Al Ula. Currently the airline offers eight-times-weekly flights from: Jeddah, Dammam and Riyadh (nonstop and direct from each destination):

       Riyadh (4-times-weekly) on Wednesdays, Thursdays, Fridays and Saturdays

      Dammam (2-times-weekly) on Thursdays and Saturdays.       

     Jeddah (2-times-weekly) on Thursdays and Saturdays


The flights are already available for purchase either stand-alone or all-inclusive packages with air tickets, accommodation, transportation, and tours available for booking at

Activity includes co-branded outdoor and digital marketing in Jeddah, Riyadh and Dammam, in-flight entertainment, promotions through Saudia’s Alfursan loyalty program, airport and ticket office branding, promotion of AlUla packages through Saudia Holidays.


de Souza said: “Saudia is a key partner for AlUla as we open the destination for first domestic and then international tourism when flights resume. The World’s Masterpiece is a brand campaign targeting our vital Saudi market and we’ve had very positive feedback so far.”

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