Subscribe Free
in Technology

Qatar Airways launches new star-studded on-board safety video

Posted 28 November 2019 · Add Comment

Qatar Airways has turned the pre-match team-talk into an entertaining safety video that will be shown on board flights before the end of the year.

Featuring football legends past and present, the humorous video delivers important safety information with the help of personalities from the airline’s ongoing partnerships with AS Roma, FC Bayern Munich and FIFA.

The film stars Brazilian footballer Neymar Jr, FC Bayern Munich star Robert Lewandowski and AS Roma legend Cafu, who are led through the in-flight safety routine by a comedic double act of coach and kitman played by British television regular Jason Thorpe and comedy actor Ross Hatt

This is a locker room like never before in which Lewandowski demonstrates how to use a life jacket, where Cafu helps a younger version of himself attach an oxygen mask and where Paris Saint-Germain star Neymar Jr makes a special appearance to guide Qsuite passengers.

Directed by Peter Lydon, who co-wrote the script with award-winning creative agency 180 Kingsday, the six-minute film is designed for Qatar Airways’ global, family audience. Mirroring the airline’s latest campaigns, the film seeks to add a playful spin to a vital part of the in-flight experience.

Qatar Airways senior vice president marketing and corporate communications, Salam Al Shawa, said: “At Qatar Airways, safety is priority one and we want to ensure everyone, including our most frequent travellers, watches our safety briefings. The wonderfully creative concept from 180 Kingsday will capture our passengers’ attention whilst providing a fun, light-hearted video to get the in-flight entertainment underway. The level of quality and attention to detail in this video is paramount and I am sure the content will both inform and amuse our global passengers of all ages.”

Kalle Hellzen, executive creative director at 180 Kingsday, said: “Humour has been shown to increase memory, so there seems to be no better way to communicate such important information than by making it fun. As always, the world of Qatar Airways enchants.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Dnata provides support to International Humanitarian City

Dnata has donated three pieces of cargo handling equipment to Dubai-based International Humanitarian City (IHC) to support the organisation in facilitating rapid relief and first responses to crises, including the COVID-19

Etihad ready to resume its wider flight network

Etihad Airways is gradually resuming services to more destinations across its global network.

New CEO for Aircraft Accessories and Components Company

The Aircraft Accessories and Components Company (AACC), a subsidiary of Saudi Arabian Military Industries (SAMI), has appointed Mazen Johar as CEO to oversee the company’s operations starting as of now.

IATA: Travellers are taking precautions

The International Air Transport Association (IATA) released public opinion research showing a willingness to travel being tempered by concerns over the risks of catching COVID-19 during air travel.

TAV commits to EASA aviation industry charter

Turkey’s TAV Airports has committed to the European Union Aviation Safety Agency (EASA) charter to implement the operational guidelines to protect the health and safety of staff, crews and passengers in light COVID-19.

Air Arabia Abu Dhabi set for take-off next week

Abu Dhabi’s first low-cost airline – Air Arabia Abu Dhabi – will take off next Tuesday (July 14th) on its inaugural flight to Alexandria.

GAS_SK2805200920
See us at
MAPS2020 BT1102171120SaudiAirshow21BT2011180221