Riyadh Air and Artefact sign partnership to innovate AI Solutions

Riyadh Air has signed a strategic partnership aimed at revolutionising the aviation industry through AI applications.

Image: Riyadh Air

Utilising cutting edge cloud and AI technologies, the partnership will focus on building Riyadh Air’s data analytics platform and developing AI solutions across its main business and corporate functions.

Through these AI solutions, Riyadh Air will be able to hyper-personalise its guest experience and elevate its guest service through intelligent channels, optimise its flight and ground operations through real-time data insights and predictions, and launch fit-for-purpose offerings of Air and non-Air products through highly efficient and targeted sales channels.

Abe Dev, vice president digital & innovation at Riyadh Air, added: "Our partnership with Artefact signifies Riyadh Air's dedication to leveraging cutting edge technologies to enhance guest experiences at every stage and every moment of their journey. This partnership with Artefact builds upon our recent collaborations with leaders in the aviation industry. Through AI integration, we aim to redefine travel standards, offering personalised, seamless digital-first experience to our guests ahead of our maiden flight in 2025."

Rahul Arya, CEO and managing partner of Artefact MENA, said: "Our partnership with Riyadh Air marks a significant milestone in our commitment to pioneering AI solutions tailored to the unique needs of the aviation industry. By combining Riyadh Air's forward-thinking approach with Artefact's expertise in data and AI solutions, we're poised to set new standards for innovation in the airline sector."