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MEBA2012: Executive Sky reveals new look

Posted 13 December 2012 · Add Comment

Broker support company Executive Sky revealed a new look, new logo and a new line of business at MEBA 2012.

Due to a change in conglomerate management and a new corporate investor, the former Lebanese company has now become Swiss, and changed to a Swiss red livery. The Swiss connection has allowed the company to develop and market a new product, the Business Associate Package, which was launched at the show.

Christine Mdawar, sales & marketing co-ordinator, said: “This is an innovative package designed to reduce financial risk and boost business opportunities for members of the programme by giving credit insurance, credit facilities and other benefits, including fractional ownership programmes, owners management programmes and acquisition and sales programmes.”

The company signed its first members to the new programme during the opening days of the show. Around 65-70% of Executive Sky’s business is in the Middle East.

 

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