MEBA2012: Bombardier – the view from the top

Bombardier is the clear world market share leader, measured by revenue or aircraft deliveries, according to Bob Horner, the company's senior vice president for sales. It has enjoyed this leading position since 2009 – in 2008 Cessna delivered more aircraft, but at lower value.
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Bombardier claims to be the market leader in the Middle East, with 93 aircraft in service representing 24% of the market. There are 34 in the Gulf States, 25 in the UAE, 20 in Turkey and 14 in Saudi Arabia.
 
Pictured: Khader Mattar (left) and Bob Horner of Bombardier.
 
The company expects the world business jet fleet to double in 20 years and estimates 410 deliveries in the Middle East in 2012-2021, and 775 more in the 2022-2031 timeframe.
 
Bombardier expects to at least maintain its 24% share of the Middle East market, and for the region to account for 16-17% of the company’s sales over the next 20 years.
 
Bombardier already enjoys a broad portfolio, ranging from the smaller, shorter-ranged Learjets through the medium-sized Challengers and up to the larger, longer-ranged Globals.
 
But, not content to rest on its laurels, Bombardier is replacing the Learjet 40 and 45 with the all-new Learjet 70 and 75, which bring its touch-screen based Vision Flight Deck (based around the Garmin G5000) to the smaller Learjet.
 
These new models (already operating as prototypes) will fly in production form from next year and will introduce the interior from the game-changing Learjet 85 into the company’s smallest biz-jet offerings, as well as composite winglets and improved Honeywell TFE731-40-BR engines.
 
At the other end of the scale, the new Global 8000 will enter service in 2017, offering a 7,900nm range, allowing it to fly from Dubai to Los Angeles non-stop.

 

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