Subscribe Free
in Technology

Gulf Air signs five-year retailing deal with ATPCO

Posted 26 November 2019 · Add Comment

Gulf Air recently signed a five-year retailing deal with ATPCO to integrate Routehappy Rich Content on the airline’s website gulfair.com to further modernise and enhance its flight shopping display.

 

In addition to Gulf Air’s direct channel website, the deal will also see the airline’s targeted rich content integrated with key regional and global third-party sales channels.

ATPCO’s Routehappy Rich Content types that will be integrated by Gulf Air are:

          Amenities: provide at-a-glance information about flight features.

          UTAs (Universal Ticket Attributes) provide easy-to-understand benefits and restrictions such as cancellation, refund policies and boarding priority by fare.

          UPAs (Universal Product Attributes) providing relevant media, captions and descriptions to define the airline’s products and services by aircraft type, cabin, time of day, etc.

ATPCO will also support Gulf Air in creating and structuring its new branded fares, crafting its UPAs and providing UX (User Experience) consulting and design. Creation of UPAs and development work is currently underway. Indirect channels will be live with Gulf Air’s UPA content in December 2019, with the airline expecting users to see the first integration on its direct channel in Q2 2020. 

 

 

 

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Falcon 6X gears up for first flight

Dassault Aviation is making steady progress toward an early 2021 planned first flight for its latest and roomiest aircraft, the Falcon 6X, despite the upheaval caused by the coronavirus epidemic.

Green recovery must embrace sustainable aviation fuels

The International Air Transport Association (IATA) has emphasised the aviation industry’s commitment to its emissions reduction goals.

Flydubai: Welcome to Dubai

Flydubai has begun welcoming tourists to Dubai following the lifting of flight restrictions that were put in place in response to the COVID-19 pandemic.

Why a holiday company took a trip into the unknown

Jordan has always been a tough location in which to operate. One young airline fighting to make its mark in the local market is Fly Jordan Airlines.

Iraq repatriation flight returns South Africans home

CemAir has welcomed 80 South Africans home from Iraq and Jordan on a special repatriation flight which touched down at OR Tambo International Airport on Wednesday morning.

Etihad in codeshare with Air Arabia Abu Dhabi

Etihad Airways has entered a codeshare agreement with Abu Dhabi’s first low-cost airline, Air Arabia Abu Dhabi.

GAS_SK2805200920
See us at
SaudiAirshow21BT2011180221GAS BT0907290920MAPS2020 BT1102171120