Subscribe Free
in Business & Finance

Gulf Air reveals business plans for 2019

Posted 14 January 2019 · Add Comment

Gulf Air has revealed its business plans for 2019 to internal and external stakeholders.

 

At a conference in Bahrain attended by the airline’s chairman, executive management, station managers from the airline’s network, Bahrain Tourism and Exhibitions Authority (BTEA), Bahrain Airport Company and Gulf Air Group.

In line with its five-year strategy to become a customer airline of choice, Gulf Air announced its new boutique business model concept which will reinforce its focus on product and customer experience. 

As already done in the hospitality industry, Gulf Air will differentiate itself as a boutique airline that is different and unique in the way it operates comparing to the bigger airlines that are more volume driven. This approach will give the airline a competitive advantage that will translate in its new fleet, new Falcon Gold class offering, new exclusive products, new destinations for 2019 and its presence in the new terminal at Bahrain International Airport due to open towards the end of the year.

Gulf Air’s chairman of board of directors Zayed R. Alzayani said: “This is an even more exciting year for Gulf Air as we continue our efforts and plans to portray the airline as a solid national asset that serves the Kingdom of Bahrain and yet caters to an international audience. Today we announced our boutique concept, which will see the airline adapt a new business model to shine amongst the competitors in our own unique way. Working hand in hand with Gulf Air Group, BTEA and BAC with the launch of the new terminal, will allow the new Gulf Air to represent Bahrain to the world and open more bridges to and from the island.”

The event included topic-specific workshops highlighting the main business units of the airline and a number of sessions were conducted to communicate business objectives, projects, and expansion plans of 2019.

In 2018, Gulf Air announced its new five-year strategy, which began with the delivery of five Boeing 787-9 Dreamliner’s and one Airbus 320neo as well as opening 6 new destinations: Alexandria and Sharm El Sheikh in Egypt, Baku in Azerbaijan, Casablanca in Morocco and Bangalore and Calicut in India. The airline deployed its latest state-of-the-art Dreamliner’s to London Heathrow, Casablanca, Bangkok and recently to Manila - a step that was appraised by its loyal and new customers alike. The new livery and brand identity were also launched in 2018 - at the Gulf Air Bahrain Grand Prix – that included all new logo, colour pallets, uniforms, cabin definition and refreshed look and feel. The airline concluded 2018 with two projects: the launch of a mobile app and the launch of “The Bahrain Stopover” which allows passengers to stop and spend a number of nights on the island including hotels, airport transfers and tours while transiting in Bahrain before continuing to their final destination.

With the new business model concept, Gulf Air aims to grow strategically in size and will expand to more boutique destinations in 2019 and continue its fleet modernisation programme by receiving additional two Boeing 787-9 Dreamliner’s and five Airbus A320neos this year.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Airlines expectations rise for aircraft interiors

When Aircraft Interiors Middle East (AIME) takes place at Dubai World Trade Centre 25-26 February 2019, the region’s leading airlines will be using the event to research available technologies for their growing fleets.

Abu Dhabi Airports signs MoU with Daxing International Airport

Abu Dhabi Airports has signed a Memorandum of Understanding (MoU) with Beijing Daxing International Airport at the BDIA Management Centre in China last week, according to state news agency WAM.

Joramco and Kenya Airways sign maintenance agreement

Joramco and Kenya Airways, the flag carrier airline of Kenya, have signed a heavy maintenance agreement for the first time to perform OOP check for six B787 from the carrier’s fleet in addition to major modification tasks related to

Dubai Airports recognised for innovation and continued commitment to passenger experience

Dubai Airports has been honoured with awards for Tech Innovation of the Year and Airport of the Year at the 2019 Aviation Business Awards.

Turkish Airlines’ load factor 82.9% in September

Turkish Airlines recorded a 82.9% load factor in September.

Qatar Airways wins ‘Best Airline’ Award at U.K. Business Traveller Awards

Qatar Airways has been named ‘Best Airline’ at the prestigious 2019 Business Traveller Awards, held on Monday 7 October at London’s Royal Garden Hotel in front of 250 industry leaders.

BIDEC SK0108301019
See us at
AVMENA20 BT1309100620AVAFA20BT2607050320BIDEC BT0108301019DIAC19_BT0509161119Dubai AS BT2006211119Global Aircraft Maintenance BT0910061119