Subscribe Free
in Flight Services & Support

Etihad launches loungewear collection at the Louvre Abu Dhabi

Posted 26 April 2018 · Add Comment

Etihad Airways leveraged its sponsorships of global fashion weeks and its Platinum Partner status of Louvre Abu Dhabi to launch a new Emirati designed loungewear collection at an exclusive reception held last night at the iconic cultural institution.

 

The new line by Emirati brand A Friend of Mine by Xpoze will be offered to the airline’s guests on all First Class flights, and also to those staying in The Residence on board the Airbus A380 fleet.

The ‘Night at the Museum’ event was jointly hosted by Etihad Airways and influential fashion luminary Lauren Santo Domingo, co-founder of online luxury fashion retailer, Moda Operandi, and attended by leading figures from the world of fashion including models Halima Aden and Eric Rutherford, as well as global fashion and lifestyle media.

The loungewear collection was designed by A Friend of Mine by Xpoze following an extensive brief from the airline, which was seeking innovative and striking designs for inflight apparel which would be comfortable, functional, and would follow the same attention to detail and design principles held by Etihad Airways. Importantly, the creations would have to be high-quality, wearable onboard for relaxing and sleeping, yet be simple and stylish enough to be worn outdoors or matched with other items of clothing.

Linda Celestino, Etihad Airways Vice President Guest Experience and Delivery, said: “We are thrilled to be launching the new Etihad loungewear collection here at Louvre Abu Dhabi. This is after all an Abu Dhabi story. What the ladies at a Friend of Mine have managed to deliver is a testament to the tremendous talent and creativity which has become synonymous with our home city.

“In today’s throw-away culture, it has never been more important for us to challenge the norms and to create clothing which can be enjoyed inflight, yet be strong and trendy enough to be kept and worn again as a bespoke item, whether relaxing at home or out with friends. By doing so we also present our guests with a long-lasting and valuable memento of their experience with us. This is something uniquely Etihad and reinforces our position as the airline of innovation and choice.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Etihad launches MicrobeBARRIER face protection

Etihad Airways has introduced new protective wear for First and Business class guests.

MBRSC releases satellite image ‘Mosaic’

The Mohammed Bin Rashid Space Centre (MBRSC) has announced the completion of an updated map of the Abu Dhabi and Dubai using the UAE's first high-resolution satellite image “Mosaic”, captured by KhalifaSat.

2020 MRO spend expected to drop by more than 50%

With MRO industry revenues directly related to aircraft utilisation, 2020’s total MRO spend will be less than half of the approximately $90bn forecasted, according to the leading aviation data and advisory company IBA.

Emirates to resumes passenger services to Kuwait and Lisbon

Emirates will resume passenger services to Kuwait City from August 5 and Lisbon from 16 August 16.

Kallman to lead U.S. presence at Saudi Airshow

Kallman Worldwide has signed a partnership with Saudi International Airshow 2021 to strengthen the show’s American industry presence through their USA Partnership Pavilion.

Gulfstream advances G700 flight-test programme

Gulfstream Aerospace has announced the all-new, industry flagship Gulfstream G700 flight-test programme is making progress with a number of accomplishments in testing and performance.

AMAC SK2907290121
See us at
MAPS2020 BT1102171120SaudiAirshow21BT2011180221GAS BT0907290920