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Etihad Airways wins Simplifying award for Best Airline in Social Care

Posted 13 September 2018 · Add Comment

Etihad Airways, the national airline of the United Arab Emirates, has been named ‘Best Airline in Social Care’ at the SimpliFlying Awards 2018. The airline was also commended in the ‘Best Use of Influencers’ category.

 

The awards recognise excellence and innovation in social media and marketing campaigns in the aviation industry. Winners were announced last week at a special ceremony held in London during the Aviation Festival – the world’s leading aviation business and technology congress and expo.

A panel of aviation industry and marketing experts selected Etihad Airways in recognition its exceptional work in digital marketing, social media, and online customer care.

Tim Burnell, Etihad Airways Vice President Marketing, said: “Winning these important awards is testament to our continued commitment to greater customer care across all media channels. We know our guests value being handled with speed, empathy and compassion. And in a time where guest interaction is being increasingly handled by machines, continuing to bring a genuine and human touch to this process is an essential part of our philosophy. This is evident in the high satisfaction rates we are seeing.

“As social media continues to become an ever-increasing component of the customer journey, we will continue to innovate and embrace new technologies in an effort to make customer care on social media a simpler and more enjoyable experience.”

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