Subscribe Free
in Flight Services & Support

Etihad Airways launches 'Runway to Runway'

Posted 10 February 2017 · Add Comment

Etihad Airways has launched 'Runway to Runway' an rewards programme specially designed to support the fashion community's international travel requirements.


Since announcing its fashion partnership with IMG in 2016, Etihad Airways has worked with the company and its fashion industry network to develop a bespoke membership programme that offers specialized travel benefits. Runway to Runway members are eligible to receive discounts on airfare and other services; preferred corporate rates for business travel; discounted cargo rates; and special group travel rates when travelling for photo shoots, showing collections overseas or conducting business globally.
 
Patrick Pierce, vice president of sponsorships, Etihad Airways said: “Etihad Airways’ commitment to fashion has taken another step forward with the launch of Runway to Runway, a travel program delivering practical benefits to our friends in fashion.
 
“Last year, Etihad Airways became the first global airline to align with and support fashion professionals. Very few industries travel as much as the fashion industry does, spending tens of millions annually. Etihad Airways is an ideal brand fit for this jet-set industry that is ambitious, innovative and remarkable – all characteristics exemplified by Etihad’s world-renowned service and hospitality offering.”
 
Fashion industry members will also receive additional benefits in accordance with their Etihad Guest tier level:

Gold Status
Gold status membership will be by invitation only, comprising select members of the international fashion community including editors, designers, models, photographers, stylists, bloggers, executives and other fashion devotees
Gold status members receive:
Lounge access for member plus a guest, additional 20kg excess baggage, and priority boarding and check-in
Eligibility for complimentary upgrades and onboard Wi-Fi
Silver Status
Members of the fashion industry can apply for silver status via Etihad.com/fashion
Silver status members receive:
Lounge access and additional 10kg excess baggage
 
Guest Status
Open to all fashion enthusiasts, Guest status members will receive fashion news, exclusive access to partner promotions, and be eligible for invitations to special fashion events including fashion weeks in New York, London, Milan, Mumbai and Sydney.
 
As part of its global agreement with IMG, Etihad Airways supports 17 fashion events around the world annually. Since this partnership’s introduction in April 2016, the airline has helped designers, models and brands celebrate key milestones and reach new audiences all over the world with activations at New York Fashion Week: The Shows, London Fashion Week, Milan Fashion Week, Mercedes-Benz Fashion Week Berlin, Lakmé Fashion Week (Mumbai) and Mercedes-Benz Fashion Week Australia, as well as MADE events in New York and Berlin.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Oman Air makes premium comfort amenities in time for Eid Al Adha

Oman Air makes premium comfort amenities available for all on selected flights in time for Eid Al Adha.

Bryan Thompson appointed CEO of Abu Dhabi Airports

Bryan Thompson has been appointed Chief Executive Officer (CEO) of Abu Dhabi Airports.

Etihad Airways and Al Nassr FC announce partnership

Etihad Airways has signed an agreement to be the official shirt and main sponsor and partner of the Riyadh-based, Saudi Stars League team, Al Nassr FC.

Cobalt Air signs multi-year agreement with Travelport

Travelport has signed a new multi-year content agreement with Cobalt Air, which includes the use of the company’s leading merchandising tool, Travelport Rich Content and Branding.

Turkish Airlines sees operating net profit in first half of 2018

Turkish Airlines posted a USD 258 million Operating Net Profit in the first half of 2018.

Mighty task for Hercules in Middle East

Nearly 200 C-130 Hercules aircraft have been operated by Middle East air forces since the first was delivered to Iran in 1962. Alan Warnes reports.

TAA SK0902311218
See us at
Istanbul Airshow BT22018Cargo BT1004091018ASDubai BT1004091018BIAS BT271017161118AIME19BTA3005120219MarrakechAirshow BT2507241018MEBAA BT1004121218GATM BT1004061118MAPS18_BT1207131118Aviation Africa BT0607280219