Subscribe Free
in Air Transport

Etihad Airways launches new fully-customisable economy experience

Posted 28 April 2019 · Add Comment

Etihad Airways has unveiled a major Economy transformation programme starting with the cabin upgrade and refurbishment of 23 narrow-body Airbus A320 and A321 aircraft.

 

The retrofit programme, which includes new personalised wireless streaming entertainment to smartphone and tablet devices, is scheduled for completion in August this year. The airline is also introducing a new and improved Economy dining concept on all its flights as part of a wider programme of enhancements to its inflight catering.

Etihad introduced the new developments at Arabian Travel Market earlier today, together with a new advertising campaign, ‘Go Your Own Way’, using Fleetwood Mac’s anthemic classic as its soundtrack. As part of the airline’s overall ‘Choose Well’ brand platform, the campaign will drive greater awareness of Etihad’s commitment to providing its guests with greater control, choice and value by personalising their travel experiences.

Tony Douglas, Group chief executive officer, Etihad Aviation Group, said: “Etihad has always been a challenger brand, shaping the future of travel as the market constantly changes. We are bringing the leadership and innovation to Economy travel which we have long established in our award-winning Business, First and The Residence cabins.

“As part of our ‘Choose Well’ promise, we are empowering our guests with more control of their travel experiences, through onboard digital transformation, improved choice and redesigned cabins and products.

“As a leading full-service airline, Etihad is adapting to meet the specific needs and requirements of all travellers, providing more of what they really want to enjoy inflight. This not only delivers greater choice and personalisation, it also ensures we continue to provide a superior, commercially wise and sustainable service offering.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

EgyptAir and Ukraine International Airlines codeshare

EgyptAir and Ukraine International Airlines have launched their new codeshare partnership.

Adcom adds to Algerian force

Footage shown on Algerian national TV and posted by the Algerian Ministry of Defence on its official Facebook page has revealed that two Emirati-developed unmanned air vehicles (UAVs) are now in service with the Algerian Air Force. Jon

Daher’s TBM 940 receives EASA certification

Daher has said its new TBM 940 has been certified by the European Union Aviation Safety Agency (EASA), enabling deliveries to begin with this latest very fast turboprop aircraft version.

Gulf Air upgrades Baku aircraft to transport fans of Chelsea and Arsenal

Gulf Air has upgraded its aircraft that is scheduled to operate to Baku’s Heydar Aliyev International Airport on 29 May 2019 for fans of both Arsenal and Chelsea football clubs.

Jet Aviation moving Riyadh FBO to new location at King Khalid International Airport

Jet Aviation will relocate to a new and larger 600 square-meter facility area within the shared FBO terminal at Riyadh’s King Khalid International Airport.

Frequentis demos remote tower tech at Airport Show

At the recently held annual Airport Show, comms and information solutions provider Frequentis - which earlier this month announced it will be opening a new office in Abu Dhabi - demonstrated its innovative remote tower solution, drone

Luxivair SK2404240719
See us at
ACCA19_BT_2404091019DIAC19_BT264161119