Subscribe Free
in Air Transport

Etihad Airways launches new fully-customisable economy experience

Posted 28 April 2019 · Add Comment

Etihad Airways has unveiled a major Economy transformation programme starting with the cabin upgrade and refurbishment of 23 narrow-body Airbus A320 and A321 aircraft.

 

The retrofit programme, which includes new personalised wireless streaming entertainment to smartphone and tablet devices, is scheduled for completion in August this year. The airline is also introducing a new and improved Economy dining concept on all its flights as part of a wider programme of enhancements to its inflight catering.

Etihad introduced the new developments at Arabian Travel Market earlier today, together with a new advertising campaign, ‘Go Your Own Way’, using Fleetwood Mac’s anthemic classic as its soundtrack. As part of the airline’s overall ‘Choose Well’ brand platform, the campaign will drive greater awareness of Etihad’s commitment to providing its guests with greater control, choice and value by personalising their travel experiences.

Tony Douglas, Group chief executive officer, Etihad Aviation Group, said: “Etihad has always been a challenger brand, shaping the future of travel as the market constantly changes. We are bringing the leadership and innovation to Economy travel which we have long established in our award-winning Business, First and The Residence cabins.

“As part of our ‘Choose Well’ promise, we are empowering our guests with more control of their travel experiences, through onboard digital transformation, improved choice and redesigned cabins and products.

“As a leading full-service airline, Etihad is adapting to meet the specific needs and requirements of all travellers, providing more of what they really want to enjoy inflight. This not only delivers greater choice and personalisation, it also ensures we continue to provide a superior, commercially wise and sustainable service offering.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

GoAir launches new flights from Mumbai and Delhi to Abu Dhabi International Airport

Abu Dhabi Airports has welcomed GoAir’s launch of two new daily flights, the first between Mumbai International Airport (BOM) and Abu Dhabi, and the second to Delhi International Airport (DEL).

Etihad Engineering welcomes future scientists

Etihad Engineering welcomed a group of 15 students from the UAE’s Future Scientists initiative for a comprehensive tour of its 500,000sqm state-of-the-art engineering facilities, located in Abu Dhabi.

Abu Dhabi Airports conduct full-scale operational trials at Midfield Terminal Complex

Abu Dhabi Airports has conducted an intermediate full operational trial of the Midfield Terminal Complex (MTC), as a part of the continuing development of the state-of-the-art Terminal Complex, and the ongoing Operational Readiness

Gulf Air invest in local workforce

Gulf Air said it remains committed to invest in its Bahraini workforce and their career development by providing opportunities for Bahraini nationals to take over senior positions in the company.

Bose launches new Bose ProFlight Series 2 Aviation Headset

Bose’s latest headset designed for corporate jet and commercial aircraft pilots was unveiled at Oshkosh today.

Ninety years since Bastié became the first woman to set an aviation world record

Ninety years ago, on 28 July 1929, the French aviator Maryse Bastié made history when she became the first ever female pilot to set an aviation world record.

MEBCONSK1607240919
See us at
MEBAAMORBT2006260919MEBCONBT1607240919Dubai AS BT2006211119DIAC19_BT264161119