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Etihad Airways and Department of Culture and Tourism take Abu Dhabi to Jeddah

Posted 16 April 2019 · Add Comment

Etihad Airways and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) are taking Jeddah residents on an immersive tour of Abu Dhabi across VOX Cinemas using 3D projection mapping.

This is the first time this technology is being utilised to promote a destination in the Kingdom of Saudi Arabia, and the wider Middle East region.

This month, projection mapping will turn VOX cinemas into a theatrical stage to provide viewers with a simulated first person experience of what it’s like flying with Etihad Airways to Abu Dhabi.

Tim Burnell, Etihad Airways vice president marketing, said: “Abu Dhabi is a dynamic capital with a wealth of exciting opportunities to offer every type of traveller. We are delighted that today’s technology can showcase what our airline and capital has to offer, by bringing the experience to them, making them feel like they are actually here.”

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