Subscribe Free
in Aircraft Interiors

Emirates to unveil new business class seat at ITB Berlin

Posted 3 March 2016 · Add Comment

Emirates is set to unveil its new Business Class seat for its Boeing 777 aircraft at ITB Berlin, the international travel trade show which takes place from 9-13 March 2016.

The new seat is set to make its commercial debut on Emirates’ 170th Boeing 777 aircraft, a -300ER version which the airline expects to receive in November 2016. 

“Our current Boeing 777 Business Class seats are already an industry-leading premium product, and what this new seat does is to take that design and comfort to the next level. We gave the seat a fresh and modern look, retained all the existing features that our customers love and added a few more, while improving the seating and sleeping comfort,” said Sir Tim Clark, president, Emirates Airline.  

“Providing our customers with the best possible experience has always been at the heart of any new product development at Emirates. It’s evolution as well as revolution. We are always working towards the next big leap, but at the same time we continually look at the little ways we can enhance what we already offer. We believe this new Business Class seat further strengthens the experience and value proposition for our premium customers. We are very excited about the arrival of our first Boeing 777 later this year with the new seats, and to see how our customers will respond to it, which I’m optimistic will be positive,” he added.

Analyst Saj Ahmad commented: “Since Etihad launched and revamped it's cabin product line-up, it was likely that Emirates would follow suit. Emirates is yet to unveil it's long awaited First Class product, but the revamp of its highly popular business class suite will no doubt raise the bar and focus on passenger comfort and expanded amenities on board. 

“It is very telling that this new product will debut on the 777-300ER first - with almost 200 Boeing 777X's on order, this and the current 777-300ERs remain the backbone of Emirates expanding fleet so it's no surprise that the new business class seat will be showcased on the 777 ahead of the A380.” 

Ahmad added: “With Qatar Airways also poised to unveil a new business class seat, the big three GCC airlines are moving the game on while their rivals languish behind the curve - and not for the first time either.”

* required field

Post a comment

Other Stories
Latest News

Emirates introduces A380 on Riyadh route

Emirates is introducing the first scheduled Airbus A380 service to Riyadh, effective 21 April 2019. Riyadh will be the 51st destination to join the Emirates A380 network.

Rolls-Royce Tay 611-8 engine achieves 10 million flying hours

The Rolls-Royce Tay 611-8 engine, which entered service in 1987, recently reached 10 million flying hours in nearly five million flights.

Airbus will participate at Turkey’s IDEF 2019

Airbus will attend Turkey’s IDEF 2019, 14th International Defence Industry Fair, held in Istanbul from April 30 to May 3.

Export Bahrain partners with Gulf Air Cargo to offer special discounts on cargo exports

Export Bahrain has signed an exclusive partnership with Gulf Air’s Falcon Cargo to provide SMEs in the Kingdom of Bahrain, exporting their goods to the tune of 100 kilograms or above, with special discount of up to 40% on their cargo

Could Al Ain be the UAE’s sleeping superstar?

Al Ain International Airport is poised for growth – cargo is already expanding and the search is on for more passenger traffic, as Alan Dron discovered.

EgyptAir takes delivery of second B787-9 Dreamliner

EgyptAir’s second B787-9 Dreamliner has arrived today at Cairo International Airport. The aircraft is slated to operate flights from Cairo to Frankfurt by April 22nd.

Connect MEIA SK1402010519
See us at
ACCA19_BT2141218280219Connect MEIA BT1402010519