Subscribe Free
in Aircraft Interiors

Emirates to unveil new business class seat at ITB Berlin

Posted 3 March 2016 · Add Comment

Emirates is set to unveil its new Business Class seat for its Boeing 777 aircraft at ITB Berlin, the international travel trade show which takes place from 9-13 March 2016.

The new seat is set to make its commercial debut on Emirates’ 170th Boeing 777 aircraft, a -300ER version which the airline expects to receive in November 2016. 

“Our current Boeing 777 Business Class seats are already an industry-leading premium product, and what this new seat does is to take that design and comfort to the next level. We gave the seat a fresh and modern look, retained all the existing features that our customers love and added a few more, while improving the seating and sleeping comfort,” said Sir Tim Clark, president, Emirates Airline.  

“Providing our customers with the best possible experience has always been at the heart of any new product development at Emirates. It’s evolution as well as revolution. We are always working towards the next big leap, but at the same time we continually look at the little ways we can enhance what we already offer. We believe this new Business Class seat further strengthens the experience and value proposition for our premium customers. We are very excited about the arrival of our first Boeing 777 later this year with the new seats, and to see how our customers will respond to it, which I’m optimistic will be positive,” he added.

Analyst Saj Ahmad commented: “Since Etihad launched and revamped it's cabin product line-up, it was likely that Emirates would follow suit. Emirates is yet to unveil it's long awaited First Class product, but the revamp of its highly popular business class suite will no doubt raise the bar and focus on passenger comfort and expanded amenities on board. 

“It is very telling that this new product will debut on the 777-300ER first - with almost 200 Boeing 777X's on order, this and the current 777-300ERs remain the backbone of Emirates expanding fleet so it's no surprise that the new business class seat will be showcased on the 777 ahead of the A380.” 

Ahmad added: “With Qatar Airways also poised to unveil a new business class seat, the big three GCC airlines are moving the game on while their rivals languish behind the curve - and not for the first time either.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Abu Dhabi International welcomes high number of passengers during Eid-Al-Fitr holiday

Abu Dhabi International Airport (AUH) handled 564,042 passengers during the nine-day-long Eid-al-Fitr holiday, the beginning of the summer season.

Qatar Airways wins four 2019 APEX Passenger Choice awards

Qatar Airways has won four out of six 2019 Airline Passenger Experience Associationís (APEX) Passenger Choice Awards.

RJ operates 266 extra flights to cater for the seasonal demand

Royal Jordanian(RJ) has started operating extra flights on different sectors and increased the frequency of its scheduled operations to the stations that see remarkable demand on travel in the summer season.

Oman Air achieves IATA NDC Level 4 Certification

Oman Air has received the level 4 New Distribution Capability (NDC) certification from International Air Transport Association (IATA).

Etihad Airways expands partnership with Amadeus to foster long-term

Amadeus and Etihad Airways have announced an extension of their longstanding partnership for distribution services across channels.

Qatar Airways touches down in Lisbon

Qatar Airwaysí first ever passenger flight to Portugal landed at Lisbon Airport on Monday 24 June 2019.

ACCA19_SK0201080919
See us at
DIAC19_BT264161119Dubai AS BT2006211119ACCA19_BT_2404091019MEBAA BT2006260919