Subscribe Free
in Events

Emirates makes a sustainable journey from billboard to bag

Posted 4 June 2019 · Add Comment

To mark World Environment Day, Emirates gave its old advertising billboards in South Africa a new lease of life, transforming the PVC Flex material into hundreds of reusable bags.

 

In an effort to spread the message of sustainability and make a positive impact on local communities, the advertising banners collected from across South Africa, were given a second life - the heavy-duty, PVC Flex material was upcycled to produce school bags that were donated to students of Emfundisweni Primary School in Alexandra.

A total of 517 square meters of PVC Flex material was collected and sent to Johannesburg, where Emirates commissioned Soweto-based entrepreneur Raymond Phiri of Motion Bags to design and create the bags.

Phiri and his team, with support from Just Bags – another local enterprise, helped bring the vision to life, creating 200 school bags and 125 shopping bags.

“The movement towards sustainable living is now more important than ever, and we need to take an active role to reduce our carbon footprint and make an impact where we can,” said Fouad Caunhye, regional manager of Emirates Southern Africa . “This project not only gave us that opportunity, but also enabled us to engage with our community in a meaningful way. Partnering with local entrepreneur Raymond Phiri to create items that will bring joy to children, will only strengthen the close bonds Emirates already has with South Africa and its people.”

“This project is very close to my heart because I know what it’s like not to have a bag for school when the other children do,” said Raymond Phiri, owner of Motion Bags. “These bags are incredibly strong, water-resistant and will endure. Grade 1 learners that receive these bags will be able to use them until grade 7.”

Caunhye and representatives from the airline’s local office in Johannesburg visited the primary school to handover the upcycled bags to 200 students. Also included in the bags was a selection of stationery and activities books from Emirates’ onboard products for children.

“To see the happy faces of our students when they received their new bags, was such a delight,” said Thembakazi Giyama, Principal of Emfundisweni Primary School in Alexandra. “I’d like to thank Emirates for putting this fantastic initiative together. It is all the more special knowing that the spirit and sentiment behind these bags is the sustainable future of our children.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Emirates anticipates peak arrivals period in upcoming weeks

Travel is expected to reach an all-time high in the upcoming weeks for Emirates, as the airline expects yet another busy period with travellers flocking into Dubai after the summer holidays and Eid breaks.

Ground handling industry failing to take the right action to solve talent and profit challenges

Recent research by RTITB Airside has found that airlines, airports and ground handlers are failing to take the right action when it comes to solving profitability and talent recruitment and retention challenges.

Etihad Airways most punctual Middle Eastern carrier in the first seven months of 2019

Etihad Airways was the most punctual Middle Eastern carrier in the first seven months of 2019.

MEBAA Show Morocco gearing up for September event

Business aviation exhibitors across the world are keen to take advantage of the region’s opportunities by promoting their products and services at the MEBAA Show Morocco, taking place 25-26 September at Marrakech Menara Airport.

DXB welcomes 41.3 million passengers in the first half of 2019

Dubai International (DXB) welcomed 41.3 million passengers in the first half of 2019, maintaining its position as the world’s largest international airport by traffic volume.

Pakistan and India Independence Days celebrated at Abu Dhabi International Airport

Visitors to Abu Dhabi International Airport (AUH) from Pakistan and India were greeted by the green, white and saffron colours of their national flags, and steaming cups of Karak chai, to commemorate the Independence days of the two

BIDEC SK0108301019
See us at
MEBAAMORBT2006260919MEBCONBT1607240919Dubai AS BT2006211119DIAC19_BT264161119BIDEC BT0108301019AVAFA20BT2607050320