Subscribe Free
in Flight Services & Support

Emirates launches the Emirates Vintage Collection

Posted 3 May 2018 · Add Comment

Emirates has launched the Emirates Vintage Collection – a selection of fine wines from its cellar in Burgundy which have been stored for up to 15 years.

 

The four wines to be included this year are the Château Cheval Blanc 2004, Château Haut Brion 2004, Château Mouton Rothschild 2001 and Château Margaux 1998. Due to limited availability, these exclusive wines will be served in First Class on select routes for a limited period.

Since 2006, Emirates has been buying wines for long term storage, many of which were purchased ‘en Primeur’ or when they were still in barrel. The Emirates Vintage Collection represents the most prestigious of these wines, a rare selection that is difficult to source. The airline has managed to procure large parcels, thanks to its unique approach to buying wines. It has built direct relationships with some of the world’s most prestigious vineyards to handpick and secure the most exclusive and rare wines for its customers.

“We went direct to the winemakers, handpicked these vintages and then cellared them for up to 15 years in Burgundy before we decided they were ready to be served. It has taken a great deal of patience, investment and long-term planning. Our aim has always been to surprise and delight our customers and they are in for a treat with this selection,” said Joost Heymeijer, Senior Vice President, Inflight Catering, Emirates.

He added: “Every effort was taken to present the wines from the Emirates Vintage Collection in the best possible way. We spent time training our cabin crew, redesigning our glassware and creating a food pairing menu to ensure that when you savour these great wines on board, it’s no different than the best restaurant in the world’s top cities.”

The Emirates Vintage Collection was launched on board last week on a special flight to Paris with the Château Cheval Blanc 2004. Arnaud de Laforcade, Commercial Director of the Estate, gave customers a surprise wine masterclass at 40,000 feet in the iconic Emirates A380 Onboard Lounge. The special tasting gave customers the chance to savour the Château Cheval Blanc 2004 and 2006.

Special dishes have also been created to be paired with each wine from the Emirates Vintage Collection. The airline’s culinary team worked with its in-house sommeliers to develop dishes that would best complement the wines and offer a fine dining experience on board.

In keeping with its regionally inspired menus, a unique dish was chosen for each route and wine. On flights to and from Dublin for example, the Château Cheval Blanc 2004 will be paired with Irish grass-fed beef fillet served with a potato dauphinoise, creamed leek and spinach, baby carrots and a shallot jus. The same wine will be paired with a seared venison served with a thyme jus, blanched kohlrabi, baby carrots and broccolini on flights to Geneva.

The four wines will be staggered throughout the year on various routes in Europe, the Americas, Asia and Australasia. The selection is a testament to Emirates’ continued investment in Bordeaux wines – a staple on its wines lists. Last year alone, the airline purchased USD 56 million worth of wines and champagne in France. Since 2006, the airline has invested USD 780 million in wine from around the world to give its customers an unmatched culinary experience on board. Today, the airline has a world class offering of over 80 fine wines and champagnes served across its network daily.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Gulf air resumes flights from Pakistan

Gulf Air has resumed direct flight from Islamabad International Airport to its hub Bahrain International Airport with flights from other cities in Pakistan being added in the coming days. In compliance with the Civil Aviation

Qatar Airways and UNHCR establish international aid partnership

Qatar Airways has entered a two-year partnership with UNHCR, the UN Refugee Agency to deliver on its purpose of providing humanitarian relief and assistance to the displaced globally.

Etihad launches health and hygiene programme

Etihad Airways has launched ‘Etihad Wellness’, an expanded and more comprehensive health and hygiene programme and customer guide put in place to deal with COVID-19.

Tim Clark has high hopes aviation will return to ‘some kind of normality’ in 2021

During the opening session of Arabian Travel Market’s inaugural virtual event, ATM Virtual, aviation industry Sir Tim Clark, President of Emirates Airline, outlined the impact of COVID-19 on the aviation industry, as well as the

Heroes of zero cook up a recipe to reduce waste

Zero waste is a philosophy that’s encouraging people to recycle and re-use. Airlines in the Middle East have taken initiatives to slash waste and the use of plastic on board aircraft. Anuradha Deenapanray and Vincent Chappard report.

UAE airlines face further job losses

Etihad flight crews are fearfully checking their emails. The airline has advised that if they don’t hear from the airline then they still have a job – meanwhile hundreds of staff are receiving the mails that summons them to a one-on-on

GAS_SK2805200920
See us at
SaudiAirshow21BT2011180221MAPS2020 BT1102171120AVMENA20 BT1309100620