Subscribe Free
in Route Planning & Tourism

Emirates in strategic agreement with China’s online travel agency Trip.com Group

Posted 15 January 2020 · Add Comment

Emirates as signed an MoU with Trip.com Group, a one-stop travel service provider.

 

The agreement was signed in Shanghai by executives of both companies, signalling the start of a strategic cooperation between Emirates and Trip.com Group and allowing the airline to expand its reach in the Chinese market.

 

The mutual cooperation includes joint marketing promotions and other marketing initiatives to boost Emirates' sales via Trip.com Group's online platforms. In the future, collaborations aimed at providing customized products to suit members of both loyalty programmes will be explored and the partnership will potentially pave the way for joint initiatives on technical aspects, big data analysis and marketing strategy development.

 

Emirates' delegation at the signing was headed by Orhan Abbas, senior vice president - commercial operations for the Far East, who signed the agreement with representatives of Trip.com Group at the group's headquarters in Shanghai, in the presence of Adam Li, Vice President, Emirates-China and David Han, CBO of International Flight Business of Trip.com Group.

 

According to the agreement signed by the two parties, Emirates will further explore the market's potential by leveraging the strong and extensive user network of Trip.com Group, and plans to expand customer reach and penetration in the market through exclusive fares and tailor-made products for the customer base of Trip.com Group. In the next phase of the strategic cooperation, Trip.com Group and Emirates will explore joint initiatives to provide members of their loyalty programs with customized and exclusive offers.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Qatar Airways and Malaysia Airlines announce codeshare expansion

Qatar Airways has expanded its codeshare cooperation with Malaysia Airlines, starting from 27 January 2020.

Airbus demonstrates first fully automatic vision-based take-off

Airbus has successfully performed the first fully automatic vision-based take-off using an Airbus Family test aircraft at Toulouse-Blagnac airport.

TAV adds Palm Beach to its lounge portfolio

Turkish airport operator TAV Operations Services’ has added to its portfolio of airports following Washington-Dulles and New York JFK Airports in the USA with Florida Palm Beach International Airport.

Gulf Air adds Nice to its route network

Commencing from July 2020, the airline will offer two weekly flights operated by an Airbus 321neo aircraft.

Universal establishes new ground support base in Istanbul

Universal Aviation, has opened Universal Aviation Turkey, based at Ataturk Airport in Istanbul to provide supervisory ground support for business aircraft at all airports across Turkey.

Turkey’s launches flights to Medina and Batumi

Pegasus Airlines has expanded its network with the launch of two new routes.

AVMENA20 SK1309100620
See us at
AVAFA20BT2607050320Sofex BT2611020420FIL20BT140124720MRO_BT161219260220AIME BT0801260220AVMENA20 BT1309100620SaudiAirshow21BT2011180221