Subscribe Free
in Events

Emirates embarks on a sustainable journey in Nigeria, creating bags from its billboards

Posted 26 September 2019 · Add Comment

In an effort to promote sustainable living and make a positive impact on local communities, Emirates gave its old advertising billboards in Nigeria a new purpose, transforming the PVC Flex material into hundreds of reusable bags.

 

The advertising banners collected from Lagos and Abuja, were upcycled - the heavy-duty, PVC Flex material was used to produce school bags and carryalls that were donated to students of two schools in Lagos.

In time for the start of the new academic year, two Nigerian entrepreneurs were commissioned to produce 200 school bags and 100 tote bags using the recycled billboard material. The school bags were presented to children from MAYOM Wisdom Academy and Ken Ade Primary School, both located in Makoko, Lagos. The school bags were given out to primary school students between the ages of five and nine years, while the tote bags were given to the teachers. Also included in the bags was stationery and activity books from Emirates’ on-board products for children.

Emirates’ regional manager West Africa, Afzal Parambil, said, “Recycling and sustainability cannot be ignored if we want leave a better planet for future generations. We have close ties with Nigeria and believe this is a meaningful way to engage our wider community and make a positive impact on society. This initiative also ties in with what we are doing on-board our aircraft with reducing single-use plastic on flights. It is gratifying to think that our advertising billboards have been reused in this creative way, that can enhance the school experience for so many children.”

He added: “It’s been wonderful to see the delighted smiles it has brought to the students, as well as partnering with local entrepreneurs and their talented teams who have worked tirelessly to make the bags, and bring this vision to life. Over the years, we have introduced multiple sustainable best practices which include our sustainable blankets produced from 100% recycled bottles and a young, fuel efficient fleet of aircraft” 

The PVC Flex material is durable, strong, water resistant, tough, and light-weighted, having good colour fastness. These qualities will ensure the bags serve the recipients for a relatively long time. 

The headmaster of one of the participating schools, MAYOM Wisdom Academy, Apostle Paul Omolere Awoletan said, “Thank you Emirates for this amazing initiative, perfectly timed for the start of the new school year. It’s very satisfying to see our students carrying their own bespoke bags and we appreciate the story behind it. It will be a constant reminder of how we need to be sustainable for future generations.”

The headmaster of Ken-Ade Private Primary school, Ayeseminikan B.S.E, described it as, “Fantastic idea, and a perfect gift for students going back to school.”

The bag manufacturers who partnered with Emirates on the project, Karen Anolefo, CEO, Chitoz said, “The idea of recycling is beautiful. As a small business owner, I appreciate the opportunity from Emirates to work on such a unique project that is not only utilitarian, but a real example of how we can live sustainably Emirates has also done well by supporting Nigerian students; it goes a long way to build emotional connections with the community”.

* required field

Post a comment

Other Stories
Advertisement
Latest News

MEBAA chairman says '2020 is the year for business aviation'

2020 will be a good year for business aviation in the MENA region, according to Ali Alnaqbi, founding and executive chairman of the Middle East and North Africa Business Aviation Association (MEBAA).

Dnata awarded IATA’s ISAGO registration in Brazil

The International Air Transport Association (IATA) has awarded Dnata Brazil the IATA Safety Audit for Ground Operations (ISAGO) Registration, following the successful completion of a comprehensive audit of the company and its

Qatar and Rwanda cement new airport hub deal

The deal between Qatar Airways and Rwanda for the new $1.3 billion international airport near Kigali has been officially signed.

Emirates to launch flights to Dhaka in March 2020

Emirates is now set to launch its fourth daily service to Dhaka from 29 March 2020 instead of 1 June 2020, as announced earlier.

Emirates takes off to Mexico City

Emirates has taken off to Mexico City, marking the airline's first passenger flight to Mexico.

Gulf Air expands international sales with APG

Gulf Air has signed up with APG to benefit from their latest ticketing solution APG IET being a worldwide solution for airlines wishing to develop their global sales by interlining.

AVMENA20 SK1309100620
See us at
Sofex BT2611020420AVAFA20BT2607050320SaudiAirshow21SK2011180221AVMENA20 BT1309100620