Emirates customers can pre-order duty-free before flight

Image:  Emirates Airlines

Since the soft launch of its pre-order service in July, Emirates has been offering luxury fragrances including Creed Aventus and Boadicea The Victorious, and popular items such as fine watches and the latest tech, New luxury products are being added regularly and the airline said all orders will be delivered in exclusive packaging, perfect for gifting.

Emirates customers can pre-order their duty-free items from 21 days up to 40 hours before flight departure. The service is currently available to customers in all classes, on all Emirates flights departing from Dubai. Emirates will progressively offer this pre-order service on flights inbound to its Dubai hub.

In the coming months, the airline will expand its pre-order product range to become the primary platform for adding travel add-ons to any Emirates flight, with even more exclusive products including special tickets to some of Dubai's main attractions, bespoke items created for Emirates, and limited-edition items sourced from some of the world's leading brands and vineyards.

The technology platform powering the EmiratesRED pre-order service was developed by Bonflite, an innovative company which has emerged from Intelak, one of the UAE's most established incubator programmes for travel and aviation start-ups.