Subscribe Free
in Technology

Emirates collaborates with ESPN on athlete documentary series

Posted 28 November 2017 · Add Comment

Emirates has collaborated with ESPN to produce 'Flying the Flag', a four-part documentary mini-series following the inspirational stories of four athletes in the UAE as they prepare to compete on the world stage.

The series will begin on 29 November, ahead of UAE National Day, reinforcing the power of sport and the pride of these athletes to represent the UAE’s remarkable progress as a young nation and the region’s growing presence on the world stage of sports.

The series focuses on the stories of athletes in four different sports: Zahra Lari, a UAE National figure skater vying to become the first Emirati athlete to compete in the Winter Olympic Games; Mohammed Al Balooshi, UAE National Motocross Champion; Chirag Suri, professional Indian cricket player representing the UAE Cricket team; and Shadia Bseiso, the first Arab female wrestler from the Middle East to sign a contract with the WWE.

Each story brings to life the untold journeys of each sports star, as they endure the physically and emotionally demanding battles that test their grit and determination to find success.

The series, produced by ESPN and Nomad Productions, will run in the UAE on Emirates’ and ESPN’s digital and social media channels. Watch the four-part series highlights here

Sheikh Majid Al Mualla, Divisional Senior Vice President Commercial Operations, Centre for Emirates Airline said: “As an ardent supporter of sports around the world, Emirates knows how determined and relentlessly hard these athletes work and we were inspired to share their stories. This series will show the commitment and heart they gave to achieve their dreams. This level of story-telling - raw, passionate and honest aligns with our brand values to connect people with their passions, interests and aspirations.”

Charly Classen, VP & General Manager ESPN EMEA said: “Working with Emirates brings together two premium global brands, and we’re very excited to be able to celebrate four truly impressive individuals whose devotion to sport will resonate with fans across the region. ESPN’s heritage in sports and story-telling, combined with Emirates’ mission to connect people across the globe, makes this an ideal collaboration.” 

Zahra Lari’s story begins at 12 years old being inspired by the Disney movie “Ice Princess”. The 22-year-old talks about her fascination with ice-skating, her family’s hesitation around her sporting choice and eventual unwavering support. As she attempts to take her blades to glory, she discusses breaking cultural barriers and overcoming the stigma when she became the first international-level figure skater to wear a hijab.

Mohammed Al Balooshi had an early passion for motorsports when he was 18. Through dedication and determination he became one of the Middle East’s most successful MotoCross riders and the first Emirati to take part in the Dakar Rally. In ‘Flying the Flag’ he recounts his career successes and failures, the ups and downs, what keeps him going and his focus on giving back to the UAE by coaching young up and coming riders.

Mohammed Al Balooshi, UAE National Motocross Champion

Chirag Suri’s lifelong ambition to play professional cricket starts at the age of 5 when he moved from Delhi to Dubai with his family. Chirag’s drive and competitive attitude to succeed is evident in the time he puts into honing his skills which eventually led to him representing the UAE cricket team, and earned him a place in the 2017 Indian Premier League.

Shadia Bseiso’s story starts with passion for sports and an ambition to become the first female wrestler from the Middle East to sign a contract with the WWE, breaking down barriers and stereotypes and putting a new face to the changing roles of women in the region. As a Jiu-Jitsu practitioner and CrossFit enthusiast, Shadia’s skills were tested in the wrestling ring when she competed against 40 other men and women for the coveted WWE contract.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Emirates to operate A380 to Glasgow

Emirates will introduce a daily A380 service for a temporary period between Glasgow and Dubai from 16 April 2019. It will be the first time the popular double decker aircraft will operate on a scheduled basis to Scotland.

Qatar Airways GCEO hosts roundtable with global media to discuss airline’s expansion plans

Qatar Airways Group chief executive, Akbar Al Baker, hosted a media roundtable with global media to discuss the airline’s rapid expansion plans during Qatar’s annual Doha Forum conference in Doha on 16 December 2018.

RJ launches a 60-second self check-in service at Queen Alia Airport

Royal Jordanian passengers can now self check-in at Queen Alia International Airport using the Common Use Self Service (CUSS) kiosks, available in the departures terminal.

Flydubai launches new routes to Europe

Flydubai has announced the start of flights to Budapest in Hungary and Naples in Italy.

New 787-9 joins Oman Air fleet

Oman Air has taken delivery of its new Boeing 787-9 Dreamliner that it has on order for 2018. This comes at a time when the airline is continuing its trajectory of rapid growth and expansion.

Gulf Air launches stopover travel packages for Bahrain

Gulf Air has announced the launch of new stopover travel packages designed to promote Bahrain as a tourist destination to its customer base.

TAA SK0902311218
See us at
MECAS_BT171218130219Aviation Africa BT0607280219SaudiAirshowBT0711140319ACCA19_BT2141218280219AIME19BTA3005120219