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Emirates collaborates with artists for a special edition of its Ramadan boxes

Posted 7 April 2021 · Add Comment

As part of its annual Ramadan service, Emirates offers a specially curated meal served in ready-to-eat boxes to customers fasting during the holy month.

 

Emirates collaborates with artists for a special edition of its Ramadan boxes.  Image:  Emirates Airlines

 

This year, the airline’s in-house designers and product design team collaborated with local artists to produce bespoke designs for a special edition of its signature Ramadan service.

 

The artists, based in Dubai, have disabilities and are known as people of determination in the UAE in recognition of their achievements in different fields. The designs were created during a collaborative session at a local art studio, held before the pandemic started. During the workshop, the team and the artists spent the day together sharing what Ramadan meant to them which provided inspiration for the artwork. Watch the video here.

 

The artists were formerly from an art studio called Mawaheb from Beautiful People. Meaning 'talent' in Arabic, Mawaheb was a Dubai-based art studio for adults with special needs. The studio unfortunately had to shut its doors after the impact of the COVID-19 pandemic. The specially designed boxes showcase the creativity and talent of people of determination from Dubai to the world.

 

To mark the end of the holy month, Emirates is also serving a special Eid menu on flights to and from the Gulf region from 13-16 May.

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