Subscribe Free
in Business & Finance

Emirates and The Football Association in three-year extension

Posted 10 August 2017 · Add Comment

Emirates and The Football Association have agreed a three year contract extension to their existing partnership. The agreement will see the tournament continue to be named The Emirates FA Cup through until 2021.

In 2015, Emirates became the title partner of the FA Cup, the world’s most prestigious domestic cup competition. The partnership between Emirates and the FA’s flagship competition has helped widen the reach to fans around the globe. Just ahead of the semi-finals in April of last year, the airline unveiled an exclusive Emirates FA Cup branded A380, with the logo of the iconic cup adorning both sides of the double-decked aircraft. The Emirates FA Cup branded aircraft has made its way to the extensive Emirates A380 network, allowing fans from around the world to connect with the competition in a unique way.

The airline also took the coveted Emirates FA Cup trophy on its first-ever trip to Africa with a stop at the airline’s Headquarters in Dubai in October 2016. The four day tour through Ghana and Kenya including visits to schools and training centres allowed thousands of football fans in Africa to get a little closer to the competition and gave them the opportunity to be photographed with the popular trophy. There are plans in place to extend the tour to take the Cup to even more cities on the Emirates network in the coming year.

The 2017/18 Emirates FA Cup tournament began on Friday 4 August and saw 737 teams entering the competition and 185 extra-preliminary games taking place across the country. Last year’s competition involved more than 11,000 players from over 700 teams, playing in matches attended by over 1.8 million fans

Sir Tim Clark, President of Emirates Airline said, "We remain incredibly proud to continue our role as the first ever title sponsor of such a prestigious and historic tournament. The spirit of this competition, bringing together both small clubs and Premier League giants alike to face each other before an audience of passionate fans is what drives us to continue our investment in this tournament. Through our support of the Cup, Emirates remains committed to the sport of football and its continued development. We look forward to the future of our partnership and helping to connect fans across the globe to one of the world’s most celebrated sports."

Mark Bullingham, FA Group Commercial Director added, “We are delighted to be continuing our partnership with Emirates through to 2021. Working alongside such a well-established and iconic global brand has helped us to make the competition more accessible to fans across the world. With the support of Emirates, last season’s competition reached over 912 million fans worldwide. The partnership will also allow us to continue our investment into the game at all levels. We look forward to continuing to work together to ensure the Emirates FA Cup remains the best loved and revered domestic cup competition in the world.”

 

 

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Private - at a price

Private aircraft ownership comes with its own set of considerations, all focused on maintaining airworthiness through planned and unplanned events. Chuck Grieve spoke to leading Middle East maintenance, repair and overhaul (MRO)

Middle East and North Africa business aviation association attracts new board members

Ali Alnaqbi, founding & executive chairman of the Middle East and North Africa Business Aviation Association (MEBAA) has welcomed a host of senior industry figures to the organisation he founded in 2006.

Jet Aviation signs preferred handling agreement with Excellent Air

Jet Aviation has signed a preferred Fixed Base Operation (FBO) service agreement with Excellent Air, which operates Europe’s largest fleet of Cessna CJ2 aircraft as-well-as several Cessna XLS aircraft based in Germany.

Play it, SAMI

A huge new player has emerged in the aerospace defence world. Alan Warnes finds out more.

Satcom Direct names Evgeniy Pashkov regional director EEMEA

Satcom Direct, the business aviation solutions provider, has appointed Evgeniy Pashkov as regional director for EEMEA.

USD 1.8 trillion global investment needed for aviation infrastructure modernisation by 2030

The required modernisation of aviation infrastructure expansion, development, and modernisation to cater to anticipated increase in passenger and freight air traffic demand will reach USD 1.8 trillion by 2030.

Boeing SK0311018051218
See us at
AIME19BTA3005120219MEBAA BT1004121218SaudiAirshowBT0711140319Aviation Africa BT0607280219