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Emirates and Sheraa sign MOU

Posted 12 April 2021 · Add Comment

Emirates has signed an MoU with Sharjah Entrepreneurship Center (Sheraa) to strengthen and expand the entrepreneurship ecosystem in the UAE.


The agreement makes Emirates an official Strategic Partner of Sheraa, offering discounted fares to and from its network of over 90 destinations for the Sharjah Entrepreneurship Festival and startups relocating to the UAE through Sheraa’s global soft-landing offering that provides an incentive package to facilitate entry for tech startups.


The MoU was signed by Adil Al Ghaith, senior vice president commercial operations, Gulf, Middle East and Central Asia and Najla Al Midfa, Sheraa’s chief executive officer.  Image:  Emirates Airlines


Adnan Kazim, chief commercial officer for Emirates Airline, said: “Emirates has long been an avid supporter of innovative start-ups and initiatives within the travel and aviation ecosystem, and we are pleased to partner with Sheraa to support Sharjah and the broader UAE’s efforts to create a vibrant environment for start-ups across a wide range of industries. The UAE has clearly established itself as a hub for innovation and ideas and the launchpad for high-potential start-ups, drawing in the brightest minds and talent from around the world to come and live and do business here, as well as scale their businesses to regional and global markets. We will be contributing to those efforts through attracting and connecting start-ups to the UAE with Sheraa across our network with the end goal of fostering innovation and stimulating valuable economic activity.”


Najla Al Midfa, CEO of Sheraa, said: "We are pleased to welcome Emirates Airline as a Strategic Partner, opening up new avenues for collaboration across UAE's entrepreneurial ecosystem. This partnership reflects our belief that corporate stakeholders play a critical role in establishing Sharjah as a thriving entrepreneurship hub, by enabling innovation and supporting tech startups that can accelerate economic growth and diversification. Sheraa’s community of enterprising founders will be able to capitalise on this exciting partnership to unlock access to global opportunities and scale their businesses to new heights."

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