Subscribe Free
in Flight Services & Support

Dnata launches dedicated inflight retail unit

Posted 25 November 2020 · Add Comment

Dnata has launched a dedicated inflight retail centre of excellence.

Dnata launches dedicated global inflight retail unit.  Image:  Dnata

The new specialist retail unit will deliver tailor-made on-board retail programmes and innovative solutions for airline customers, supporting them to maximise on-board ancillary revenue and enhance passenger satisfaction. The addition of a retail-focused unit to its organisation cements Dnata’s credentials as a truly end-to-end inflight and airport service provider.

 

The move will align global technology, innovation, strategy and planning, supporting Dnata’s existing retail programmes and ensuring world-class delivery. Dnata will provide airline customers with a comprehensive suite of ‘off-the-shelf’ services from product development, digitalised sales channels and technological solutions through to cabin crew engagement, product design and accounting. Dnata has built a flexible engagement approach, with an end-to-end fully outsourced retail programme as its flagship product. A suite of additional managed services options can be delivered as required.

 

Dnata’s dedicated retail function has been established with a team of experienced inflight retail experts from across the company’s markets, with the backing of world-leading product, systems and services solutions. Headquartered in London, it will be led by Alan Hayes, who currently leads retail for dnata’s UK catering operation and has managed retail programmes for more than 15 years for some of Europe’s largest carriers.

 

Robin Padgett, divisional senior vice president, Dnata catering, said: “By bringing our retail skills and experience into a dedicated global retail unit and structure, we are now better placed to deliver award-winning solutions across our network.

 

“We have seen significant growth with our core retail customers in recent years, particularly in driving pre-order capability and lifting on-board sales performance through reward, recognition and engagement of cabin-crew. Our dedicated unit will further enhance our ability to provide best-in-class retail programmes and on-board innovation to our customers.

 

“The COVID-19 pandemic has seen airlines rapidly explore additional revenue opportunities. We’re working closely with our airline customers to help them maximise ancillary revenue on-board while improving on-board experience and choice for passengers.”

Other Stories
Advertisement
Latest News

Airbus reports half-year 2021 results

Airbus has reported consolidated financial results for the half-year (H1) ended 30 June 2021.

TRAINING: Virtual Reality Trials looking to transform future Fast Jet Training

Ascent Flight Training, in collaboration with the MOD (it’s UK Military Flying Training System customer), is currently undertaking virtual reality trials at RAF Valley as part of the on-going development of innovative solutions for

Middle East cargo carriers see international volumes rise in June

The International Air Transport Association (IATA) has released data for global air cargo markets for June showing a 9.9% improvement on pre-COVID-19 performance (June 2019).

Qatar Airways engages with IATA on Environmental Sustainability Training

Qatar Airways has selected the Certificate of Advanced Studies in Environmental Sustainability in Aviation Program offered in partnership between the International Air Transport Association (IATA) and the University of Geneva.

Gulf Air reward a number of its front line staff

Gulf Air has rewarded a number of its front line staff in appreciation for their outstanding and exceptional services during the COVID-19 pandemic.

TRAINING: India Gets Two AL-55I Engines for Combat Trainers

India’s home-made HJT-36 combat trainer aircraft inched closer towards final stage of certification tests after it received the AL-55I turbojet engines from Russia.

WDS SK2601090322
See us at
Aviation MENA 2022Aviation Africa 2021 BTOCDAS21_BTWorld Defence Show 2022