Subscribe Free
in People

Bauer Aviation Advisory appoints new advisory board

Posted 18 March 2021 · Add Comment

Bauer Aviation Advisory (BAA), the aviation and strategy consulting firm, has appointed four new aviation leaders in the Middle East to its advisory board.


Linus Benjamin Bauer, managing director at Bauer Aviation Advisory, said: “As the aviation landscape evolves, we have put together a distinguished and diverse group of industry professionals to form our new advisory board."  Image:  Bauer Aviation Advisory

The advisory board’s members include former President and CEO of Royal Jordanian, Stefan Pichler, Laila Hareb Almheiri who led the transformation of the General Civil Aviation Authority in UAE, Aya Sadder, the former Incubator manager of Intelak, the MENA region’s first aviation, travel and tourism incubator, and former Lufthansa senior executive and training captain, Tilmann Gabriel.


Linus Benjamin Bauer, managing director at Bauer Aviation Advisory, said: “As the aviation landscape evolves, we have put together a distinguished and diverse group of industry professionals to form our new advisory board as we gear up to accelerate our long-term business growth in the Middle East.


“With the advisory board’s vast experience and expertise, not only will our clients gain immense value, but it will also help us build on the foundation set by our consultants who are increasing our market presence and working to shape a sustainable future for aviation.”


Stefan Pichler has developed a stellar reputation for his strategic turnarounds of airline businesses. As CEO of Royal Jordanian, he helped the airline return to profitability in 2017 and post positive financial results in 2018 and 2019. Pichler was also previously CEO of Jazeera Airways and worked closely with Etihad Airways as CEO of airberlin after signing restructuring deals with the UAE’s national carrier. Pichler also served as the CEO of Fiji Airways and Thomas Cook as well as the CCO of Virgin Australia and Lufthansa.


Pichler is joined by Emirati aviation leader, Laila Hareb Almheiri, who has more than 28 years’ experience in the industry. Almheiri is recognised by the United Nations’ International Civil Aviation Organization (ICAO) and International Aviation Women's Association as one of the top 70 Women Inspiring Generations of Aviation Professionals in the world. Previously, Almheiri managed UAE Candidacy campaigns for a seat on the ICAO executive council and increased UAE air connectivity by securing multiple bilateral agreements that facilitated the growth of four major UAE carriers: Emirates Airlines, Etihad Airways, FlyDubai and Air Arabia.

“Having members like Stefan Pichler and Laila Hareb as part of our advisory board boosts our company’s reputation and long-term credibility in the marketplace. Their strategic expertise in organisational restructuring and strategic turnaround management will motivate clients to rethink how they can optimise their business models at a time when the industry recovery picks up pace. I’m very much looking forward to working closely with the advisory board and bringing an innovative approach to expert advisory that will shape the future of the aviation industry,” added Bauer.

Other Stories
Latest News

Flydubai expands its network to Budapest and Ljubljana

Flydubai has commenced flights to Budapest and Ljubljana. The carrier will operate three weekly flights to Ljubljana from 24 September and four weekly flights to Budapest from 30 September.

Business Aviation: a thriving industry despite the challenges

Dubai Airshow is set to highlight the growth in business aviation and provide a platform for industry experts to shape the future of the industry with the deployment of ground-breaking technologies.

Etihad Guest partners with Air Arabia’s loyalty programme

Etihad Guest, the loyalty programme of Etihad Airways, has partnered with Air Arabia’s loyalty programme AirRewards, to allow members of both schemes to benefit from reciprocal points and miles transfers.

AJW Group and Arena Investors announce aviation asset joint venture

AJW Group, which serves the Middle East, and Arena Investors have announced a joint venture focused on selective acquisitions of commercial aircraft, engines and components.

Sirius acquires 10 aircraft during COVID

Sirius Aviation Capital Holdings (Sirius), a global aircraft lessor headquartered in Abu Dhabi Global Market (ADGM), has acquired ten single-aisle, mid-life aircraft from BOC Aviation, a member of Bank of China Group during the

Emirates Group Security and GMR Aviation Academy sign MoU

Emirates Group Security (EGS) and GMR Aviation Academy (GMRAA), two aviation training providers based in Dubai and India respectively, have signed an MoU to promote cooperation for the development and exchange of information,

WDS SK2601090322
See us at
World Defence Show 2022Aviation MENA 2022Aviation Africa 2021 BTOCDAS21_BT