Subscribe Free
in Technology

AIX: Turkish Airlines upgrades passenger experience onboard with Panasonic IFEC solutions

Posted 10 April 2018 · Add Comment

Panasonic Avionics Corporation (Panasonic) and Turkish Airlines have today announced a major commitment for inflight entertainment and connectivity (IFEC) solutions to be line-fit installed on 50 wide-bodied aircraft the airline has on order, and with options for a further 10.

 

Panasonic’s X-Series IFEC system, along with its rivetMEDIA solution and a suite of connectivity services including inflight Wi-Fi, mobile phone use, and global live television, will be fitted on 25 Boeing 787-9s and 25 Airbus A350-900s, with the first aircraft due to be delivered to Turkish Airlines in June 2019.

This system will further enhance Turkish Airlines’ passenger experience with a personalized home theatre experience that includes HD screens for each passenger, audio and video entertainment on demand, capacitive multi-touch screens, inflight shopping and hospitality features, route-based inflight entertainment, passenger survey functions and USB charging facilities.

Hideo Nakano, Chief Executive Officer of Panasonic Avionics Corporation, said: “Turkish Airlines has been a highly valued customer for many years, and we are very honored to be working with them on this long term partnership.”

“We believe that our inflight entertainment and connectivity solutions for Turkish Airlines’ future wide-body fleet will enhance passenger engagement and loyalty, and deliver greater revenue and brand value.”

M. İlker Aycı, Chairman of the Board and the Executive Committee of Turkish Airlines, adds: “Each innovation that we steadily add to our diversified services offered for our esteemed passengers means great prides for us. Today, we’re proud again to launch another great comfort that will add a new dimension to our unparalleled flight experience. The introduction of those innovative inflight entertainment and connectivity (IFEC) solutions stands for a substantial part of Turkish Airlines’ continued commitment to improve the passenger experience to an utterly different level.” 

The system will include Panasonic’s unique Passenger Data Integration (PDI) service, which will allow Turkish Airlines to add higher levels of personalisation to its inflight experience.  PDI will also enable Turkish Airlines to seamlessly recognize the travel preferences of their guests and recommend content, services and amenities specific that will enhance their experience both in flight and in their destination city.

PDI will leverage a custom-designed Companion App that will enable passengers to securely pair their mobile device to the IFE system and personalise and enhance their entertainment experience through capabilities that include custom playlists and a ‘second screen’ environment.

rivetMEDIA, which combines one of the aviation industry’s most advanced inflight marketing platform with a dedicated sales and service team, will deliver all the key advertising services needed by Turkish Airlines, their external partners and paying advertisers.

The technology enables airlines to target by seat class, route, device, language, and passenger data. This can allow Turkish Airlines to optimise promotions for a wide range of optional services, partnerships, loyalty programs, and paid advertising all within a comprehensive passenger experience. The platform delivers video, native display, and sponsorship options for high-impact, fraud-free marketing with best-in-class targeting and results. 

Turkish Airlines’ aircraft also will be fitted with Panasonic’s new satellite modem which offers bandwidth up to twenty times greater than previously available, enabling a host of next generation inflight connectivity benefits from high quality live television programming to fast internet, video streaming, inflight mobile phone service and greater bandwidth for crew applications.

This will also include seamless delivery of live TV channels including Sport 24 and Sport 24 Extra, which offer live coverage of the world’s most popular sporting events; CNN International; Euronews; CNBC; NHK; Sky News Arabia and BBC World News. The television service will also feature TRT World Turkish News Channel -- a new channel from Turkey's national public broadcaster, TRT.

Passengers will also receive live text news customised for Turkish Airlines by Anadolu Agency (AA), a Turkish News Agency.

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

UK boosts maritime presence with Wildcat

Britain’s Royal Navy has deployed a pair of AgustaWestland AW159 Wildcat HMA.Mk 2 helicopters to Al Musanna air base in Oman, near Muscat. The move is part of the wider UK maritime presence in the region, known as Operation Kipon.

Emirates launches new toys

Emirates has introduced new toys from the Emirates Fly with Me collection and Lonely Planet Kids activity kit bags for children travelling in all classes.

Significant growth in aviation jobs expected

The International Air Transport Association (IATA) has published the results of a global survey of Human Resources professionals in the aviation industry highlighting key challenges in talent acquisition, training and retention.

Boeing to acquire Millennium Space Systems

Boeing will acquire Millennium Space Systems, a provider of agile, flight-proven small-satellite solutions, under an acquisition agreement that will expand Boeing's satellite and space portfolio, talent and capabilities.

Gulf Air welcomes first A320neo

Gulf Air today welcomed the airline’s first Airbus A320neo, which landed in Bahrain International Airport at approximately 1600 local time.

Oman Air makes premium comfort amenities in time for Eid Al Adha

Oman Air makes premium comfort amenities available for all on selected flights in time for Eid Al Adha.

TAA SK0902311218
See us at
MAPS18_BT1207131118Aviation Africa BT0607280219MarrakechAirshow BT2507241018BIAS BT271017161118AIME19BTA3005120219ASDubai BT1004091018MEBAA BT1004121218GATM BT1004061118Cargo BT1004091018Istanbul Airshow BT22018