Subscribe Free
in Business & Finance

Airline Industry paid ad impressions drop 99% amid coronavirus pandemic

Posted 20 April 2020 · Add Comment

Data acquired by Learnbonds.com shows that the paid ad impressions for the airline industry during the 15th week of this year dropped by 99% compared to a similar period in 2019.


Image copyright Shutterstock

From the data, during the 15th week of 2020 the paid impressions were 2,661 while a year ago, the figure was 411,812.

 

Coronavirus pandemic fuels drop

 

By the 15th week of 2019, advertisers had bought about 4.5 million ad impressions which dropped by 67% to 1.4 million during a similar period this year. At the end of the 14th week this year, 3,312 ad impressions were bought compared to 452,907 last year.

 

In the first week of this year, 127,815 ad impressions were bought while for 2019 the figure was 166,747. The second week of 2019, had 331,583 impressions and later dropped to 166,480 this year. The highest ad impression paid for in 2020 was during the third week when the figure was 183,668 a drop of 35.4% from a similar period last year.

 

The drop in ad impressions bought began when the coronavirus started spreading across the world. Countries reacted by shutting borders including air transport to curb the spread. According to the report:

 

“Furthermore, if the virus spreads at the current rate, the borders will remain closed until further notice. This means that paid for ad impressions will remain low come in the second quarter of this year."

 

On the other hand, the ad impressions bought in the television industry are rising. From the data, during the 15th week of this year, TV’s paid ad impressions stood at 105,351 an increase of 30% from 80,940 in 2019. In the 14th week of 2020, the paid TV ad impression was 98,519, a rise of 24% from 78,956 in 2019.

Other Stories
Advertisement
Latest News

UAE set to show its scrap mettle

The UAE has a presence in most aspects of the aviation industry. Now, moves are afoot to fill one of the few remaining gaps in its portfolio of services.

Emirates Pavilion ready to welcome visitors at Expo 2020 Dubai

Expo 2020 Dubai's must-see aviation attraction is gearing up to open its doors to the public on 1 October and the Emirates Pavilion will offer a preview for the future of commercial aviation.

G700 sets its first-ever city-pair speed records - Savannah to Doha

An all-new Gulfstream G700 has set its first-ever city-pair speed records from Savannah to Doha, Qatar, and then from Doha to Paris.

Inmarsat launches new customer experience platform for airlines

Inmarsat has launched its innovative new OneFi customer experience platform for airlines.

Emirates ramps up US flights from October

Emirates is increasing flight frequencies to a number of US destinations from October.

Qatar Airways scoops four gongs at Onboard Hospitality Awards 2021

Qatar Airways has been rewarded with four new accolades at the Onboard Hospitality Awards 2021 virtual ceremony, including the coveted Gold Winner for the ‘Cabin Concept of the Year 2021’.

WDS SK2601090322
See us at
World Defence Show 2022Aviation MENA 2022DIACC BT0809131121DAS21_BT