Subscribe Free
in Business & Finance

Airline Industry paid ad impressions drop 99% amid coronavirus pandemic

Posted 20 April 2020 · Add Comment

Data acquired by Learnbonds.com shows that the paid ad impressions for the airline industry during the 15th week of this year dropped by 99% compared to a similar period in 2019.


Image copyright Shutterstock

From the data, during the 15th week of 2020 the paid impressions were 2,661 while a year ago, the figure was 411,812.

 

Coronavirus pandemic fuels drop

 

By the 15th week of 2019, advertisers had bought about 4.5 million ad impressions which dropped by 67% to 1.4 million during a similar period this year. At the end of the 14th week this year, 3,312 ad impressions were bought compared to 452,907 last year.

 

In the first week of this year, 127,815 ad impressions were bought while for 2019 the figure was 166,747. The second week of 2019, had 331,583 impressions and later dropped to 166,480 this year. The highest ad impression paid for in 2020 was during the third week when the figure was 183,668 a drop of 35.4% from a similar period last year.

 

The drop in ad impressions bought began when the coronavirus started spreading across the world. Countries reacted by shutting borders including air transport to curb the spread. According to the report:

 

“Furthermore, if the virus spreads at the current rate, the borders will remain closed until further notice. This means that paid for ad impressions will remain low come in the second quarter of this year."

 

On the other hand, the ad impressions bought in the television industry are rising. From the data, during the 15th week of this year, TV’s paid ad impressions stood at 105,351 an increase of 30% from 80,940 in 2019. In the 14th week of 2020, the paid TV ad impression was 98,519, a rise of 24% from 78,956 in 2019.

* required field

Post a comment

Other Stories
Advertisement
Latest News

DFS completes cargo conversion of Falcon 900B to help deliver masks to North Africa

Dassault Falcon Service (DFS) has completed the conversion of a Falcon 900B from passenger configuration to full cargo in record time.

Middle Eastern carriers see air cargo capacity decline in April

The International Air Transport Association (IATA) released data for global air freight markets in April showing that demand dropped 27.7% compared to the same period in 2019 - the sharpest fall ever recorded.

AFRAA: North African airlines see impact of COVID-19

AFRAA has released an impact assessment analysis showing a 90.3% year on year passenger traffic reduction for the month of May; recovery is expected to start from Q3 2020 with domestic flights, followed by regional and intercontinental

High-speed Wi-Fi to business jet passengers in Turkey

Honeywell and MNG Jet have installed Honeywell’s JetWave satellite communications hardware on an MNG Jet Bombardier Challenger 605 to Turkey.

Muhiddin's taste for the big AMAC

Swiss-based AMAC Aerospace is bolstering its presence in the MENA region. Vincent Chappard talked to group executive chairman and CEO, Kadri Muhiddin, to find out more.

No stop to missile activity across Saudi borders

While Covid 19 might have stopped flights it did not put any halt on the conflict between Saudi Arabia-led coalition forces and the Yemeni Houthi.

GAS_SK2805200920
See us at
MAPS2020 BT1102171120SaudiAirshow21BT2011180221AVMENA20 BT1309100620