Subscribe Free
in Aircraft Interiors

Aircraft Seating invests in R&D for business class seating

Posted 29 March 2019 · Add Comment

While the global passenger seat market will grow with an average five percent per year, RECARO Aircraft Seating said it expects a spike in demand for business class seats in particular.

 

Dr. Mark Hiller, CEO and Shareholder of RECARO Aircraft Seating said: “A trend further fuelled by passengers’ expectations for airliners to deliver ‘individualized living spaces’ onboard. To be fully ready to answer market needs, RECARO has invested heavily in its R&D for business class seats.

“For most airliners, business class seating has become the signature product for their passengers as it offers most possibilities to reflect the airline brand. Integrating innovative features in business class, also helps them differentiate from the competition. At the same time passengers expect carriers to deliver individualized comfort in the sky, especially when it comes to business class. This has led to an increase in appreciation for business class seats.”

As a global supplier of premium aircraft seats for airlines and OEMs, RECARO has identified the evolutions in business class and in the aircraft seating market in general for the years to come.

Business class to become the new first class

There will be a – further - decline in the number of first class seats in the foreseeable future: few airliners still offer first class and when they do they tend to go for a superior first class-product with limited availability. RECARO also sees a rise in demand for a wider range of business class seats. Similar to economy+ and premium economy being available next to regular economy, business class will have different category seats offering more or less features.

Further development of a highly individualised business class product

The evolution towards more business class will have an effect on the business class seats themselves: since airlines have started to eliminate first class from their long-range fleet, business class has become an even bigger differentiator than it already was. Carriers expect a highly individualized product with a premium look & feel. Privacy, connectivity and interactivity, comfort and wellbeing as well as an individually adjustable seating environment equipped with personal air-conditioning and a mini-bar will become the new normal in business class. Passengers expect their own “individual living space” in the sky and that is what they will get.

Bespoke and platform (business class) seats

Five-star carriers strive to be ahead of their competition by bringing innovations to the aircraft cabin. As such, these airliners expect tailor-made “bespoke” products for all their seats. Carriers with smaller fleets, on the other hand, often do not have the means to bear the costs nor the resources to go through an entire product development process. They prefer to go with a mature and/or off-the-shelf platform product, that has proven to be successful with one of the 5-star carriers, enhanced with customized features.

Increase in demand for premium economy

Business class moving up to replace first class seats, widens the gap with the economy class seats and increases the need for an

‘intermediate’ economy segment. Over recent years RECARO has seen a higher demand for premium economy seats. They foresee this trend to continue in the years to come.

“RECARO has a reputation of delivering high quality seats on time, be it in business, premium economy or economy class,” said Hiller. “In order to uphold that reputation and meet increasing demand in the business class seating, we invested heavily in research and development for that specific class. This means we are now more than ready to answer to our customers’ every need.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Bell presents Turkish National Police with award

Bell Textron has announced the Turkish National Police were presented an award for “Outstanding Operational Readiness.” The force operates 14 Bell 429s for its safety and security missions. The fleet’s operational readiness is above

IATA and UNOCT sign MoU for countering terrorist travel programme

The International Air Transport Association (IATA) and The United Nations Office of Counter-Terrorism (UNOCT) have signed MoU to strengthen cooperation with the United Nations Countering Terrorist Travel Programme (CT Travel

Defence battles on

Military aviation in the MENA area has not been entirely unaffected by the Covid-19 pandemic.

Rolls-Royce tests tech set to power world's fastest all-electric plane

Rolls-Royce has completed testing of the ground-breaking technology that will power the world’s fastest all-electric plane.

Emirates to resume flights to Jo'burg, Cape Town, Durban, Harare and Mauritius

Emirates today announced it will resume flights to Johannesburg (1st October), Cape Town (1st October), Durban (4th October) in South Africa; Harare in Zimbabwe (1st October) and Mauritius (3rd October).

Dassault Aviation supports the Lebanese NGO Nawraj

To help Lebanon after the tragic explosion of August 4th, 2020 in the port of Beirut, and in response to the call for mobilisation launched by the President of the French Republic, Dassault Aviation has decided to sign an agreement to

AMAC Aerospace SK
See us at
Global Aerospace Summit 2020World Defence Show 2022Manama Air Power Symposium 2020MEBAA Show 2021 BTAviation MENA 2021Saudi International Airshow 2021