Shane O'Hare appointed in senior role with Etihad

Shane O'Hare, the former president and CEO of Royal Jet has been appointed senior vice president, marketing at Etihad.
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Over a seven year period, O’Hare helped develop Royal Jet into one of the most successful private jet brands in the world. Prior to that, he held senior marketing roles at Gulf Air, Star Alliance and Ansett.

In his new role, he will have responsibility for developing the airline's marketing strategy, and for leading its successful implementation across commercial strategies, brand management, communications, product and service development, and sales and distribution strategies.

James Hogan, Etihad Airways president and CEO said: “Shane is one of the world’s outstanding airline marketeers, having delivered highly successful airline and alliance strategies again and again. He also has an astute commercial understanding, further honed during his successful and profitable leadership of Royal Jet.

“As Etihad Airways extends its reach into new markets, we want to take our brand positioning and marketing strategy up another level. Shane is the ideal leader for that role.”

Mr O’Hare began his career with Qantas Airways, before founding a regional airline and tourist operation, Seair Pacific. After selling that business and completing an MBA at Bond University, he joined Ansett Australia. Over a seven year period, he helped the airline build its international presence and service offer, culminating in Ansett’s entry into Star Alliance.
In 2002, Mr O’Hare moved to the Kingdom of Bahrain, where he spent five years as head of marketing at Gulf Air. In 2007, he took on the role of president and CEO at Royal Jet.