Russian focus for Qatar Executive online and on board
Qatar Executive – the private charter subsidiary of Qatar Airways – has begun a marketing push to attract more Russian customers to its brand with the launch of a Russian language website - and special service offers for Russian customers.
The Doha operator unveiled the new site during the Jetexpo show taking place in Moscow.
Available at qatarexec.com.ru or from the home page of the corporate website, the Russian website mirrors Qatar Executive’s English language website. With this new added value offering, extensive information on the fleet and aircraft specifications is now accessible for the Russian community in their native language.
“The pro-active step towards Russian speakers demonstrates Qatar Executive’s commitment to the region, where the private jet company has developed a loyal and continuously growing customer base over the past few years. Hence, the Russian-language website is expected to capitalise on the substantial growth Qatar Executive is experiencing in the Commonwealth of Independent States (CIS) market,” the company said in a statement.
Qatar Airways CEO, Akbar Al Baker said: “The launch of a Russian language site improves Qatar Executive’s ability to serve existing customers in the region and attract new clients. “
He added: “Russia and the CIS nations are one of our key markets due to the continuing booming economy in the region. We are proud to be able to facilitate business for high-powered entrepreneurs in this part of the world, through providing the fastest and most convenient means of travel for their global businesses.”
To cater to this customer segment, Qatar are making Russian speaking cabin crew available as well as offering personal menu choices from the finest restaurants in Moscow and other cities.