Royal Jordanian Expands Bluebox Wireless IFE deployment

Image:  Bluebox  

Originally launched in 2019 with a deployment of Bluebox Wow on its Airbus A319 and A320 aircraft, the expansion occurred in conjunction with several enhancements from Bluebox, through which Royal Jordanian has received upgraded Bluebox Wow boxes across the fleet, a refresh to the passenger interface, and conversion to app-free DRM content delivery, which removed a previous requirement for passengers to download an app prior to flights in order to access "SkyConnect" on board.

Given the flexible route pattern served by Royal Jordanian’s fleet, with some aircraft flying a mix of long- and short-haul routes, Bluebox has also introduced new functionality to the crew management tool, giving RJ cabin crew the ability to select different content sets, depending on the flight length. Restricting the content provided on short-haul flights to more appropriate short-form content (i.e. no long movies) will help the airline save content licencing costs.

Royal Jordanian vice chairman and CEO, Samer Majali said: "The addition of Bluebox’s wireless IFE solution to our Airbus fleet proved very quickly to be a valuable service enhancement enjoyed by our passengers, and so we wanted to expand this to our passengers flying on our Embraer aircraft as well – ensuring that wherever our passengers are flying they have access to our “SkyConnect” service. The flexibility of Bluebox Wow – and the excellent support we’ve had from Bluebox – has helped us ensure that as we emerge from the pandemic, our passengers will return to a rich in-flight experience and we’re making the most effective use of W-IFE on board."