Subscribe Free
in Events

Qatar Airways ranked one of the world's most powerful brands

Posted 12 February 2016 · Add Comment

Qatar Airways has been ranked as one of the world's most valuable brands for the first time, becoming the only Qatari company to be represented in the 2016 top 500 global brand ranking.

Brand Finance, an independent brand valuation consultancy, listed Qatar Airways as one of the most powerful global brand in the annual ranking. The UK-based company is widely recognised as conducting highly extensive analysis of the world’s most successful businesses to produce a definitive list of valuable brands. 

Qatar Airways Group chief executive, Akbar Al Baker said: “Qatar Airways is one of the world’s fastest growing airlines, operating the youngest fleet in the skies, awarded Airline of the Year on three occasions as well as Best Middle East Airline nine times by Skytrax. Our position as one of the world’s most valuable airline brands is testament to our renowned hospitality and dedication to providing our passengers with outstanding service.” 

Salam Al Shawa, senior vice president of marketing and corporate communications at Qatar Airways said: “This honour is especially meaningful, having just launched the latest evolution of our brand in our Going Places Together campaign, which has seen an incredible level of support and engagement from our fans and passengers. Qatar Airways has distinguished itself as a world-leading brand, representing vision and value. As our airline grows, we expect the bond with our passengers and the communities we serve to grow as well, and we will continue to invest in these very important relationships.” 

Andrew Campbell, managing irector of brand finance Middle East added: “Brand Finance puts thousands of the world's biggest brands to the test every year, evaluating which are the most valuable. The value of a brand makes a contribution to a company beyond that which can be sold to a third party. As part of our analysis we looked at Qatar Airways’ brand equity and measured the goodwill accumulated with customers, staff and other stakeholders and finally the impact of those on business performance.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Gulf Air’s on time punctuality garners top ranking in 2017

Gulf Air has been independently ranked by UK aviation analysts OAG the third most punctual airline in 2017, amongst Middle East and African airlines, with an average on-time performance (OTP) of 80.22%.

Aircraft Interiors Middle East and MRO Middle East opens today

The Aircraft Interiors Middle East and MRO Middle East events opened today in Dubai.

Emirates SkyCargo offers enhanced protection for pharmaceutical cargo

Emirates SkyCargo, has stepped up its commitment to securely transport temperature sensitive pharmaceutical shipments with the introduction of pharma corridors offering additional protection across selected stations in its

Boeing's 787-10 Dreamliner cleared for commercial service by Federal Aviation Administration

Boeing has announced the 787-10 Dreamliner received an amended type certificate (ATC) from the U.S. Federal Aviation Administration (FAA), clearing the aircraft for commercial service.

Dubai Air Navigation Services and SERCO Middle East sign contract

At its head quarter’s in Dubai International Airport (DXB), Dubai Air Navigation Services (dans) have signed a supplementary agreement with SERCO Middle East.

Airbus throws spotlight on Tactilon Dabat to develop apps for local security agencies

Airbus will throw the spotlight on the Tactilon Dabat, the world's first integrated smartphone and full TETRA radio--all rolled into one, during their first time participation at the 20th edition of Intersec, the world’s leading trade

Aviation Africa SK18418
See us at
ArabianTravelMkBT250418Abu Dhabi AirExpo BT2018Global Aerospace BT2018BIAS BT271017161118AIME BT1204240118MEBAA BT2018Istanbul Airshow BT22018Aviation Africa BT18418Saudi Future Airports BT150318