Qatar Airways ranked one of the world's most powerful brands
Qatar Airways has been ranked as one of the world's most valuable brands for the first time, becoming the only Qatari company to be represented in the 2016 top 500 global brand ranking.
Brand Finance, an independent brand valuation consultancy, listed Qatar Airways as one of the most powerful global brand in the annual ranking. The UK-based company is widely recognised as conducting highly extensive analysis of the world’s most successful businesses to produce a definitive list of valuable brands.
Qatar Airways Group chief executive, Akbar Al Baker said: “Qatar Airways is one of the world’s fastest growing airlines, operating the youngest fleet in the skies, awarded Airline of the Year on three occasions as well as Best Middle East Airline nine times by Skytrax. Our position as one of the world’s most valuable airline brands is testament to our renowned hospitality and dedication to providing our passengers with outstanding service.”
Salam Al Shawa, senior vice president of marketing and corporate communications at Qatar Airways said: “This honour is especially meaningful, having just launched the latest evolution of our brand in our Going Places Together campaign, which has seen an incredible level of support and engagement from our fans and passengers. Qatar Airways has distinguished itself as a world-leading brand, representing vision and value. As our airline grows, we expect the bond with our passengers and the communities we serve to grow as well, and we will continue to invest in these very important relationships.”
Andrew Campbell, managing irector of brand finance Middle East added: “Brand Finance puts thousands of the world's biggest brands to the test every year, evaluating which are the most valuable. The value of a brand makes a contribution to a company beyond that which can be sold to a third party. As part of our analysis we looked at Qatar Airways’ brand equity and measured the goodwill accumulated with customers, staff and other stakeholders and finally the impact of those on business performance.”