Subscribe Free
in Events

Qatar Airways ranked one of the world's most powerful brands

Posted 12 February 2016 · Add Comment

Qatar Airways has been ranked as one of the world's most valuable brands for the first time, becoming the only Qatari company to be represented in the 2016 top 500 global brand ranking.

Brand Finance, an independent brand valuation consultancy, listed Qatar Airways as one of the most powerful global brand in the annual ranking. The UK-based company is widely recognised as conducting highly extensive analysis of the world’s most successful businesses to produce a definitive list of valuable brands. 

Qatar Airways Group chief executive, Akbar Al Baker said: “Qatar Airways is one of the world’s fastest growing airlines, operating the youngest fleet in the skies, awarded Airline of the Year on three occasions as well as Best Middle East Airline nine times by Skytrax. Our position as one of the world’s most valuable airline brands is testament to our renowned hospitality and dedication to providing our passengers with outstanding service.” 

Salam Al Shawa, senior vice president of marketing and corporate communications at Qatar Airways said: “This honour is especially meaningful, having just launched the latest evolution of our brand in our Going Places Together campaign, which has seen an incredible level of support and engagement from our fans and passengers. Qatar Airways has distinguished itself as a world-leading brand, representing vision and value. As our airline grows, we expect the bond with our passengers and the communities we serve to grow as well, and we will continue to invest in these very important relationships.” 

Andrew Campbell, managing irector of brand finance Middle East added: “Brand Finance puts thousands of the world's biggest brands to the test every year, evaluating which are the most valuable. The value of a brand makes a contribution to a company beyond that which can be sold to a third party. As part of our analysis we looked at Qatar Airways’ brand equity and measured the goodwill accumulated with customers, staff and other stakeholders and finally the impact of those on business performance.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

DC Aviation Al-Futtaim adds fifth aircraft to managed fleet

Dubai-based DC Aviation Al-Futtaim (DCAF) has added a Dassault Falcon 7X aircraft to its fleet.

Etihad Airways wins Best International Airline at travel awards

Etihad Airways has won Best International Airline Award at the annual Condé Nast Traveller India Readers' Travel Awards 2016.

Falcon Aviation opens FBO at Dubai South

Abu Dhabi's Falcon Aviation is to open its first FBO at Al Maktoum International (DWC), Dubai South and is looking to make its mark with a three-pronged project strategy aimed at positioning it as the VVIP service leader.

Pakistan International Airlines commences twice weekly flights from Salalah

Pakistan International Airlines (PIA) has commenced twice weekly direct flights to Lahore from Salalah , Oman.

Etihad Airways wins for 'Top Operational Excellence' award from Airbus

Airbus has presented Etihad Airways with the award for 'Top Operational Excellence' for A380 operations in 2015-2016.

EgyptAir receives the IATA Platinum Award

EgyptAir has received the IATA Platinum Award at the 204th board of governors meeting held recently in Montreal.

TAA SK 12MTHS16
See us at
AIME2017 BT 2579217MRO2017_BT1089217World_Space_Congress_BT21JN23N16_Arabian_AerospaceAviation Africa 2017 BT 23F17