Qatar Airways launches its new global brand campaign

The Going Places Together campaign plays on the theme of achieving great things together whether for work, for family or for adventure, and encourages passengers to take journeys that will help them achieve their dreams and ambitions. 

“Today’s brand launch highlights a new era in our airline’s journey,” said Qatar Airways Group chief executive, Akbar Al Baker. “Whilst it’s true that we are taking more people on more aircraft to more destinations as we continue to grow, we also recognise that travel itself has changed; it has become a process of enrichment, of self-discovery, of life-changing moments and fulfilling ambitions. We hope that our new campaign will inspire more people to embark on their own personal journey, exploring new places and opportunities, together with their friends, family or colleagues.” 

Salam Al Shawa, Qatar Airways senior vice president of marketing and corporate communications added, “Our new Going Places Together campaign captures the essence of our brand, which is all about inclusiveness and bringing people together for a better future. It also reflects our aims for the future, the ambition we have for our airline is the same ambition our passengers have for their own lives. We intend to achieve great things, and we want to be part of your journey as well.”