Subscribe Free
in Events

Qatar Airways chief executive addresses aviation figures at IATA Passenger Symposium

Posted 21 October 2015 · Add Comment

Qatar Airways group chief executive, Akbar Al Baker, brought a lively debate to the IATA World Passenger Symposium in Hamburg, when interviewed live on stage by BBC correspondent Rajan Datar.

Speaking with Datar in front of more than 500 senior attendees from the aviation world, Mr. Al Baker shared his own expertise on the passenger experience, when asked of his views on the future of cabin service trends, global alliances and Qatar Airways’ own approach to ensuring the airline maintains its leading edge in hospitality, for which it was recently awarded Best Airline in the World by Skytrax.

Al Baker also disclosed during the interview that Qatar Airways will shortly roll out its own New Distribution Capability (NDC) initiative with Farelogix following a successful pilot programme.

“The passenger experience is key when it comes to governing the operations of an airline. In a world of growing choice, travel classes, routes and airline alliances, we must drive forward the overall passenger experience to make journeys as seamless, safe and smooth as possible,” said Al Baker.

“It is in this same regard that Qatar Airways is pleased to announce its pilot programme with Farelogix, whereby we would now extend this experience to our travel agent partners and intermediaries on the ground. This will enable everyone to experience our airline’s premium products before passengers have even stepped onto a plane."

Aimed at enhancing the capability of communications between airlines, travel agents and intermediaries, the NDC will provide all users with a richer, personalised and dynamic interface, allowing Qatar Airways to showcase its products. Qatar Airways has been actively engaged in the evolution of the IATA NDC programme since it was first introduced in 2012.

Qatar Airways NDC initiative with Farelogix focuses on showcasing the airline’s premium products across all class of cabins, supported by the additional content made available via the NDC standard messaging format.

“Working with Qatar Airways on this NDC initiative provides us with a tremendous opportunity to showcase the flexibility, scalability, and speed to market of our proven technology for enabling airline-controlled distribution and merchandising,” said Jim Davidson, President and CEO of Farelogix. “We look forward to seeing the results Qatar Airways will achieve by implementing dynamic offers and taking advantage of personalisation – two core tenets of NDC.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

New airport to help the pilgrims progress

Work is under way to establish a new international airport in Taif, Saudi Arabia, to help meet growing demand for haj and umrah flights. Alan Dron reports.

Emirates Airline to improve passenger experience at Terminal 3

Travellers departing from Dubai International Airport Terminal 3 can look forward to a smoother airport experience with the implementation of two new initiatives that will streamline the check-in and immigration checks at

Executive AirShare's Launch Lease offers Middle-Market companies travel flexibility

Companies of all sizes see the impact private travel can make to their bottom line. By avoiding the hassle and delays of commercial travel, their leaders utilise their time more efficiently to see more people, more frequently, to ensure

Why the SANG will soon be on song

Building a 156-strong rotary-wing fleet is a part of the Saudi Arabian National Guard's modernisation effort, which fits into the country's 2030 modernisation plan. David Oliver reports.

Honeywell helps aircraft operators comply with upcoming mandates

Honeywell has met the performance standard for transponders required by the European Aviation Safety Agency to make air traffic management safer and more efficient.

Qatar Airways sees a strong investment opportunity in American Airlines

Qatar Airways sees a strong investment opportunity in American Airlines. Qatar Airways believes in American Airlines' fundamentals and intends to build a passive position in the company with no involvement in management, operations

TAA SK 12MTHS16
See us at
AIME BT1204240118DIAC BT1105121117DAS BT1105161117RMIT BT1631817Global Aerospace BT28218Aviation Africa BT18418