Pegasus Airlines reveals complete travel brand strategy

Kavuklu said: “The focus has been on adding the ‘Feel Good Factor’ to Pegasus services to delight our guests. The airline has pioneered with initiatives such as producing much-loved safety demos appealing to all ages with its latest video featuring Marvel characters enjoyed by almost seven million viewers around the globe.  We’ve also collaborated with a famous Turkish chef to diversify the products on the Pegasus Café Menu, and integrated our CRM systems to be able to surprise children with an on-board cake and announcement when they fly on the week of their birthday. These are just some of the ways that Pegasus has focussed on giving its guests an experience beyond being carried from one place to the other to ensure they’re touched at every step of their journey which has certainly helped us with our strong growth levels reaching 13.7% growth in passenger numbers in the first 9 months of this year compared to the previous year.”