Oman Air annual report wins gold

The ARC Awards is the only annual report competition in the world not tied to a magazine or trade association. Its Awards are given for overall performance - in other words, how well the annual report tells the company’s story this year. Each entry is evaluated 3 times during the preliminary rounds before the final selection is made. 

Wunderman Oman won the award on the strength of the narrative story of Oman Air’s overall performance. Going far beyond documenting the financials, the Report gives a holistic view of the national carrier’s role as Oman’s ambassador to the world. 

“Our mission is two-fold. As brand ambassador for the Sultanate of Oman, it is our mission to promote Oman as a great destination and put it squarely on the world tourism map. Within Oman, we work to nurture local talent and create opportunities for the people. Our Annual Report is a summary of how successful this journey has been,” said Mohammed Mubarak Al-Shikely, general manager marketing, Oman Air. 

Rajesh Raman, vice president, Wunderman and the Menacom Group, added: “Over the years, we have worked in close collaboration with Oman Air to develop the brand. An in-depth knowledge of their business nuances helped us create this Annual Report, which is a reflection of how we, as agency and client, have grown together.”