London's cabs take on Gulf Air branding

London's iconic cabs were recently adorned with full Gulf Air branding on them as part of a campaign with taxi advertising specialist Sherbet Media, advertising Bahrain's national carrier's network, one-stop-shop website and worldwide call centre.
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For over one month, Gulf Air branded London cabs operated across the central and greater London area.

Gulf Air’s UK country manager Rashid AlGaoud said: “We wanted to raise awareness of Gulf Air in one of the airline’s key markets, and to do so in a truly standout way. With Sherbet Media we achieved this. We gained great brand awareness from this campaign with positive feedback from a broad spectrum of residents and visitors who saw and used the Gulf Air branded taxis in various locations throughout London.”

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