JCDecaux ATA wins advertising contract at Prince Mohammad Bin Abdulaziz International Airport

This agreement has been reached with Tibah (consortium between TAV Airports, Saudi Oger and Al Rajhi) which operates the new Madinah airport. This exclusive 10-year contract includes all indoor and outdoor advertising solutions. 

As part of this contract, JCDecaux ATA will install iconic structures on the Access Road, networks of pole mounted digital screens, premium static displays, offer passenger jet bridges and implement activation opportunities. 

Dr. Sani Şener, CEO of TAV Airports, said: “It is fundamental for both the city andgateway of Madinah to offer passengers with modern facilities worthy of this holy city. Advertising is an important component of such change. We are pleased to continue JCDecaux’s agreement with PMIA and look forward to innovative advertising solutions and services which will enhance the passenger experience."

Jean-Charles Decaux, Co-CEO of JCDecaux, added: “We are very pleased that the new Prince Mohammad bin Abdulaziz International Airport has chosen the outdoor advertising expertise of JCDecaux ATA. As N°1 in airport advertising in Saudi Arabia, it is exciting to be part of KSA’s infrastructural evolution. The new PMIA will showcase our capacity to transform the airport environment with innovative and premium communication offers, optimising visibility for our clients. This is further recognition of JCDecaux’s expertise in creating tailored solutions for airports.”