Hadid unveils its new brand

The company said the new brand comes from the desire to inherit and capture the best of both earlier and new identities and legacies and consolidate them to create an even stronger one.

In a statement the company added that the new brand is synonymous and consistent with the positive and transformative change that flight support services have had on general aviation, and to which Hadid has significantly contributed.  

"The new brand mark symbolizes Hadid's strength and expertise. The new identity indicates the innovative and forward-looking strategies of the company," says Brian Culver, chief executive officer.