Gulf Air and Challenge Bahrain has announced a partnership deal

Challenge Bahrain is the first branded international triathlon to be held in the Middle East and will see professional and amateur athletes from Bahrain, the region and beyond, competing side by side to complete the 113 kilometer race that consists of a 1.9-kilometer swim, 90-kilometer bike ride and 21-kilometer run. 

Gulf Air Acting chief executive officer Maher Salman Al Musallam spoke at the signing ceremony which took place at the airline’s Muharraq headquarters: “This sponsorship agreement presents a noteworthy opportunity for Gulf Air to further advance its role of Ambassador to the Kingdom of Bahrain. We are always looking for opportunities to raise awareness of the many attractions Bahrain has to offer, facilitating travel to the Kingdom and giving visitors the chance to experience the trademark Arabian hospitality for which our national carrier is renowned.” 

Gulf Air, Challenge Bahrain’s general manager, Dr. Saqer bin Salman Al Khalifa said: “We are delighted to have Gulf Air, the Kingdom of Bahrain’s national carrier and a renowned global brand, come onboard in support of the first branded international triathlon event in the Middle East. This sponsorship agreement will facilitate travel to Bahrain, allowing us the opportunity to welcome guests from various parts of the world who can now travel to Bahrain to watch or participate in Challenge Bahrain at highly competitive fares. We look forward to leveraging this relationship with our national carrier and hope to see it further strengthened in the future.”