Flydubai has launched its rewards programme “OPEN”.

Ghaith Al Ghaith, chief executive officer of Flydubai said: “We are committed to introducing product innovations that enhance the overall customer experience with flydubai. We’ve designed this rewards programme to be less restrictive and instantly rewarding. It is transparent and straight-to-the-point. That’s why we call it OPEN.”

“We are grateful for the more than 38 million passengers who have chosen to Flydubai since our launch and this rewards programme is a great opportunity to give back to our customers and make their experience a more enjoyable one.

“OPEN” is a straightforward rewards programme where members can earn reward points with every Flydubai flight. Members can use their reward points to pay for Flydubai flights, upgrades and optional extras for any trip, on any day, to any destination."

How it works 

Everyone joins the OPEN rewards programme online as an individual member, but can still team up with other individual members (family or friends) to form a Travel Club. Members will be able to manage all aspects of their membership account online, including printing out a virtual membership card for easy reference. In addition to signing up online, members can also join “OPEN” by calling Flydubai’s Customer Centre (+971 600 54 44 45) or by visiting one of our Travel Shops in the UAE. 

For every dollar (1 USD) members spend on their entire booking (excluding taxes and admin fee), members receive 1 OPEN reward point. Reward points can easily be redeemed for Flydubai flights any day of the year with no minimum balances or blackout dates. Members earn reward points on pre-purchased checked baggage, food or even an extra legroom seat. 

Frequent flyers over the course of a year could earn Gold membership status by earning the required number of tier points. As an OPEN Gold member, you can earn up to 10 times the number of reward points as earned by an OPEN member, enjoy a range of extra benefits including priority check-in at Business Class counters, access to the Business Lounge in Dubai International Terminal 2 and priority baggage handling. 

Analyst Saj Ahmad said: “Flydubai's expansion since its 2009 launch, coupled with its innovative leadership policies like unbundled pricing and fiber to the screen IFE, the introduction of a dedicated rewards program puts the airline in a unique position to secure and expand its customer base. 

“Reward programs like this are the mainstay for many full service carriers to ensure and entice loyalty as well as offering longer term benefits. Flydubai has grown to such a critical mass, such that a program to reward passengers and ensure they keep flying with them was always an inevitability. It also provides them additional leverage over other GCC airlines that do not have similar benefits - Flydubai is keen to harness the power of its brand so that it not only gets repeat customers, but also expands it's reach to other fliers by virtue of connection(s) to members of the new Open programme.” 

He added: “It's a smart and adept move and you have to wonder whether rivals will yet again follow where Flydubai leads.”