Subscribe Free
in Features / Route Planning & Tourism

Fly east! Al Ghaith says three years has proved expansion strategy

Posted 25 November 2012 · Add Comment

Dubai low-cost carrier, flydubai is celebrating three years since it first turned its sights eastwards towards desitinations in Central & Eastern Europe (CEE) and the Commonwealth of Independent States (CIS) and CEO Ghaith Al Ghaith says it has developed into the cornerstone of the carrier's network.

Three years since launching operations to Baku, Azerbaijan, on 22 November 2009, Dubai’s innovative airline has established flights to 16 destinations across 11 countries in the CEE and CIS region. It now has the most comprehensive network of all Middle Eastern carriers to this area and is the only scheduled operator flying direct to Dubai from Belgrade, Skopje, Bishkek, Kharkiv, Donetsk and Tbilisi. 

Key to the airline’s growth has been its strategic approach to drive expansion. Through  adding new aircraft and destinations each year, flydubai has opened up previously under-served markets, bringing affordable travel to more people, more often. New figures that highlight its remarkable regional development include:

Witnessing a 45% year-on-year growth in the total number of flydubai’s annual flights to the CIS and CEE markets between October 2011 and September 2012.

Increasing the number of monthly flights to this market by 109% in September 2012 compared to September 2011.

Al Ghaith, said: “More than 40% of our route development this year has taken place in CEE and the CIS. The geographical prioritisation of these market has been key to flydubai’s continued growth and highlights our commitment to offering real choice and excellent quality service for passengers while boosting tourism and trade between our regions. flydubai has also been instrumental in increasing air traffic between the UAE and Russia by 85%; and the UAE and Ukraine by 112%.”

The latest figures from Dubai International Airport reveal that passenger traffic from the CIS and Russia climbed 54.4% in the first half of this year compared to the same period in 2011, in large part due to flydubai’s on-going expansion in this region. Developments in the past 12 months include launching a twice weekly service to the Russian cities of Kazan and Ufa late last year, along with starting the first ever direct service to Kharkiv, Ukraine from Dubai in addition to Kiev and Donetsk. flydubai continues to increase its frequency to the region with adding a fourth weekly flight to Yerevan from 29 November 2012.

Offering 58 regular flights per week, flydubai’s CEE and CIS network includes Armenia, Azerbaijan, Georgia, Kyrgyzstan, Macedonia, Romania, Russia, Serbia, Turkey, Turkmenistan, and Ukraine providing an array of destinations appealing to the leisure, business travellers and those visiting friends and family.   

Al Ghaith also sees the prospect of taking the relationship further.

The airline recently announced that flights to Malé, the capital the Maldives will begin in 19 January 2013. The latest addition to flydubai’s expanding network has proven particularly popular among travellers from Russia and CIS with figures revealing a 15.7% increase in tourist arrivals in the first quarter of this year compared to the same period in 2011.

In parallel to its expansion plans, flydubai has also grown its fleet to 27 Boeing 737-800 NG aircraft to cater to increasing demand from the business and leisure passengers across its route map. With the January 2012 launch of flydubai Cargo, the carrier has also established an affordable and reliable freight network.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Boeing 737 MAX makes first international journey for flight testing

The Boeing 737 MAX 8 has marked a key achievement after completing high altitude flight testing in La Paz, Bolivia. It's the first international trip for the 737 MAX flight-test fleet.

Etihad Airways to develop cargo services from Parma Airport

Etihad Airways and Parma Airport have signed an agreement to develop cargo traffic at the airport of the central Italian city.

Etihad Airways adds Mumbai to its A380 network featuring The Residence

Etihad Airways has introduced Mumbai to its Airbus A380 network with the launch of daily scheduled flights featuring its award-winning The Residence – the world's first three-room suite on a commercial airliner.

Oman Air backs CBFS Youth Entrepreneurship Competition

Oman Air has joined with the Muscat-based College of Banking and Financial Studies (CBFS) to support the ongoing development of entrepreneurship amongst the young people of Oman.

Emirates launches A380 operations to two new cities in East and West

Emirates has expanded the network of destinations served by its A380 aircraft with the launch of new scheduled A380 services to Taipei and Prague.

Boeing set to deliver record number of airplanes to Turkish Airlines

Boeing is set to deliver a record number of airplanes this year to Turkish Airlines, totalling six 777-300ERs and 20 Next-Generation 737-800s.

Ebace 2016 SK 18F26MY16
See us at
Airport Show Dubai BT 2016Aviation Africa 2017 BT 23F17Ebace 2016 BT 18F26MY16Istanbul Airshow BT 2016