EveryMundo partners with SunExpress for online customer acquisition strategy

Above: EveryMundo and SunExpress.
PRNewsFoto/EveryMundo

Airlines obtain many of their customers through their partner OTAs, but need to complement this revenue with successful conversions to their own branded websites, where customers benefit from greater depth of inventory and more ancillary options to enhance their trip.  However, to get customers to their site, airlines need to ensure their own websites achieve parity with the OTAs in organic search results.  While OTAs and metasearch engines leverage superior resources and technology platforms to execute sophisticated cross-channel marketing efforts at scale that acquire new customers (via organic and paid search, for example) and engage existing customers (e.g., through email marketing or retargeting efforts), airlines' resources are primarily focused on providing efficient and safe air transport.

Through airTRFX airlines can easily create and maintain unique, high-performance, dynamic landing pages for every destination and route flown by an airline, in every language and every country. EveryMundo's leading Software-as-a-Service (SaaS) solution provides the performance online infrastructure that airlines need to improve conversion in the direct channel.

After reviewing other options on the market, SunExpress chose to deploy airTRFX as it was the only known performance marketing platform of its kind built specifically for airlines. The possibilities available within airTRFX include individual configuration to easily set up business rules and customize content, extended interfaces for the API integration of ancillary partners and content providers, and the ability to integrate third-party personalization tools using EveryMundo's established network of partners.

Thomas Bornschein, Head of Ecommerce and Online Sales at SunExpress, said: "We are thrilled to be working with a partner that has such extensive experience in search engine optimization for the aviation industry and deep expertise in the economic processes of the industry. Not only does EveryMundo's airTRFX product offer the perfect solution to our challenges in the direct channel, the company also has a wide range of consulting and support services available to help us as we grow. We appreciate the cooperation with EveryMundo and their dedicated support during the implementation phase, and look forward to working with them as we enhance our online and e-commerce strategy during the upcoming years."