Etihad and Airberlin offer a single livery

At the event in Berlin, Wolfgang Prock-Schauer, Airberlin’s CEO, and James Hogan, Etihad Airways’ president and vice-chairman of the German airline, gave details of how air travellers will continue to benefit from the special partnership and the progress made in the first two years.
Prock-Schauer, said: “The comprehensive commercial partnership with Etihad Airways has brought many benefits to Airberlin, including our shares of joint revenues of EUR 200 million, which is an integral part of our turnaround programme.
“Partnerships are vital in today’s aviation industry. Our partnership provides significant benefits to Etihad Airways, Airberlin, as well as to our guests. Not only do we provide an expanded offering of destinations and services, we also have developed synergies through the entire value chain.
“This means an increasingly attractive offer with numerous benefits for customers, and continuously improved productivity and lower costs. The positive response from our guests illustrates that we’re on the right path.”
Following the implementation of joint codesharing across the networks both airlines will strengthen the commercial partnership in 2014. That will include the expansion of joint sales operations, building on the current services provided by 17 joint sales offices located around the world, and representation in more than 50 international markets.
Airberlin’s expertise in the tourism sector, an important pillar of its business, will also continue to be central to marketing the combined network.
Hogan said: “Since the launch of the partnership two years ago, commercial ties between Etihad Airways and Airberlin have deepened significantly. This has increased the destinations and flight options for guests and enabled both airlines to carry nearly 900,000 guests across the two networks.
“During this time Airberlin’s new business strategy has made great progress and Etihad Airways continues to place its full support behind the airline and its management. We are confident that Airberlin is on the right path back to profitability and the next phase in the airline’s proud history.”
A new joint “Moving Forward” media campaign will be launched in January and run until March 2014 and will see the new partnership logo of the two airlines featured in advertising and marketing across Germany.

PICTURED: (centre left) Airberlin CEO, Wolfgang Prock-Schauer, and (centre right) Etihad Airways’ president and CEO James Hogan, celebrate the unveiling of a new Airberlin-Etihad Airways joint liveried aircraft in Berlin.