Etihad Airways reveals new uniforms

Created by Italian Haute Couturier Ettore Bilotta at his atelier in Milan, the new uniform exudes a classic elegance seldom seen in the aisles of modern airliners, and cleverly merges dramatic elements of old world haute couture from 1960s Paris and Rome, with the more contemporary fashions evident on the runways of London, New York, Milan and Tokyo. 

The beautiful collection possesses a style which has come to characterise the Etihad Airways brand and which will enhance the airline’s reputation as the standard-bearer of superlative customer service. 

Unveiled at a catwalk show held for global media, the launch has been timed to coincide with the arrival of Etihad Airways’ fleet of Airbus A380 and Boeing 787-9 aircraft, equipped with the airline’s revolutionary new cabins. The debut of the new uniforms represents the grand finale to what has been a momentous year for the airline on the world stage. 

Peter Baumgartner, chief commercial officer of Etihad Airways said: “Ettore, working with our teams, has once again delivered a new uniform which will showcase our brand with characteristic flair at every city on our ever-growing network. 

“The world has been paying very close attention to us this year and our new collection will not disappoint. It is the embodiment of the Etihad Airways brand, service ethos and unshakeable commitment to excellence, marking our arrival as a leader of sophisticated flying.” 

Multi-award winning, New York-based photographer Norman Jean Roy, whose prolific career includes work for leading publications such as Vogue and Vanity Fair, leading fashion brands and Hollywood studios, was commissioned by the airline to capture a breath-taking set of images of the new collection. The photo-shoot took place on the majestic sand dunes of Abu Dhabi’s Liwa desert and on location at the exclusive Qasr al Sarab desert resort.       

The new uniforms will be introduced system-wide from 27 December and will be worn by Etihad Airways’ cabin crews and ground teams, and feature new designs for the airline’s Butlers in The Residence by Etihad, First Class Inflight Chefs, Business Class Food & Beverage Managers, Cabin Managers, Cabin Crew, Flying Nannies, and airport and lounge teams.